iOS · Disney Electronic Content, Inc.

ESPN: Live Sports & Scores

Developer URL: http://www.espn.com/
app-ads.txt: https://www.espn.com/app-ads.txt · 200
Checked: Oct 7, 2026

43/100

714 lines · 341 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

Seller IDs not listed in the ad system's sellers.json

74 −33 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (25 of 74)

line 6      google.com, pub-5653662817748324, DIRECT #Dev
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 14     aps.amazon.com, 66ccb8d5-78f3-42f1-b80c-4ed5f9d8d2a6, DIRECT
             → sellers_json=https://aps.amazon.com/sellers.json
line 18     themediagrid.com, CGBR8T, DIRECT, 35d5010d7789b49d
             → sellers_json=https://themediagrid.com/sellers.json
line 26     rubiconproject.com, 21134, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 51     smartadserver.com, 3474, DIRECT
             → sellers_json=https://smartadserver.com/sellers.json
line 66     google.com, pub-9404419171574902, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 68     google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 80     google.com, pub-8863521994299374, DIRECT #banner
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 87     google.com, pub-5995202563537249, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 92     tremorhub.com, xoyk9-1m54y, RESELLER, 1a4e959a1b50034a
             → sellers_json=https://tremorhub.com/sellers.json
line 94     tremorhub.com, dq18p-1u4q8, RESELLER, 1a4e959a1b50034a
             → sellers_json=https://tremorhub.com/sellers.json
line 120    xandr.com, 10736, RESELLER
             → sellers_json=https://xandr.com/sellers.json
line 121    google.com, pub-5617098146054077, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 122    smartclip.net, 9796, RESELLER
             → sellers_json=https://smartclip.net/sellers.json
line 133    video.unrulymedia.com, 1014191143, RESELLER
             → sellers_json=https://video.unrulymedia.com/sellers.json
line 134    rubiconproject.com, 21506, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 137    xandr.com, 7445, RESELLER
             → sellers_json=https://xandr.com/sellers.json
line 147    xandr.com, 12279, RESELLER
             → sellers_json=https://xandr.com/sellers.json
line 150    improvedigital.com, 1552, RESELLER
             → sellers_json=https://improvedigital.com/sellers.json
line 152    rubiconproject.com, 20690, RESELLER, 0bfd66d529a55807
             → sellers_json=https://rubiconproject.com/sellers.json
line 155    smartadserver.com, 2776-OB, RESELLER, 060d053dcf45cbf3
             → sellers_json=https://smartadserver.com/sellers.json
line 201    smartadserver.com, 1827, RESELLER
             → sellers_json=https://smartadserver.com/sellers.json
line 221    google.com, pub-1076181631997634, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 224    google.com, pub-6205083306620034, RESELLER, f08c47fec0942fa0
             → sellers_json=https://realtimebidding.google.com/sellers.json
line 226    adform.com, 2172, DIRECT, 9f5210a2f0999e32
             → sellers_json=https://adform.com/sellers.json

warning

DIRECT lines pointing to intermediaries

19 −15 pts

The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.

How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.

Evidence (19)

line 40     rubiconproject.com, 21416, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Google
line 104    pubmatic.com, 158553, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=ESPN (via EB)
line 218    pubmatic.com, 158055, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Video Intelligence
line 220    pubmatic.com, 158090, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Video Intelligence (via EB)
line 231    pubmatic.com, 160558, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Disney EMEA (via EB)
line 263    smartadserver.com, 4016, DIRECT, 060d053dcf45cbf3
             → seller_type=INTERMEDIARY  seller_name=SmartPGMarketplace
line 535    aps.amazon.com, cd6cddc5-4dca-4d77-9a65-8b894400e772, DIRECT
             → seller_type=INTERMEDIARY  seller_name=Alchemy Advertising Pvt Ltd
line 538    pubmatic.com, 161333, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Anphonic FZ LLC via TAM
line 572    lijit.com, 310770, DIRECT, fafdf38b16bf6b2b
             → seller_type=INTERMEDIARY  seller_name=Adtelligent Inc. 
line 573    onetag.com, 59a18369e249bfb, DIRECT
             → seller_type=INTERMEDIARY  seller_name=Adtelligent Inc
line 585    lijit.com, 264113, DIRECT, fafdf38b16bf6b2b
             → seller_type=INTERMEDIARY  seller_name=Alchemy Advertising Pvt Ltd
line 588    smartadserver.com, 3555, DIRECT, 060d053dcf45cbf3
             → seller_type=INTERMEDIARY  seller_name=Anphonic FZ LLC
line 595    xandr.com, 13903, DIRECT, f5ab79cb980f11d1
             → seller_type=INTERMEDIARY  seller_name=Anphonic FZ-LLC
line 601    rubiconproject.com, 12398, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Lupon Media Ltd
line 631    onetag.com, 7181130204ef46c, DIRECT
             → seller_type=INTERMEDIARY  seller_name=Anphonic FZ LLC
line 632    onetag.com, 7181130204ef46c-OB, DIRECT
             → seller_type=INTERMEDIARY  seller_name=Anphonic FZ LLC (via OB)
line 648    rubiconproject.com, 20486, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Google
line 788    onetag.com, 57e618150c70d90, DIRECT
             → seller_type=INTERMEDIARY  seller_name=AniView
line 789    onetag.com, 57e618150c70d90-OB, DIRECT
             → seller_type=INTERMEDIARY  seller_name=AniView (via OB)

info

DIRECT accounts registered to another domain

19 −8 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (19)

line 49     google.com, pub-6437111524977299, DIRECT, f08c47fec0942fa0
             → seller_domain=pmldigital.com  seller_name=Mobile Ads SA
line 82     google.com, pub-0227480467683561, DIRECT, f08c47fec0942fa0
             → seller_domain=bellmedia.ca  seller_name=Bell Media Inc.
line 86     aps.amazon.com, 3733, DIRECT
             → seller_domain=bellmedia.ca  seller_name=Bell Media Inc.
line 100    rubiconproject.com, 14516, DIRECT, 0bfd66d529a55807 #BRAZIL
             → seller_domain=espn.com.br  seller_name=ESPN DO BRASIL EVENTOS ESPORTIVOS LTDA
line 260    triplelift.com, 10134, DIRECT, 6c33edb13117fd86
             → seller_domain=smx.sg  seller_name=Singapore Media Exchange
line 261    media.net, 8CUMI7N76, DIRECT
             → seller_domain=smx.sg  seller_name=Singapore Media Exchange Pte Ltd
line 262    smartadserver.com, 4391, DIRECT, 060d053dcf45cbf3
             → seller_domain=smx.sg  seller_name=SMX
line 288    triplelift.com, 9511, DIRECT, 6c33edb13117fd86
             → seller_domain=smx.sg  seller_name=Singapore Media Exchange
line 289    google.com, pub-9286851348904583, DIRECT, f08c47fec0942fa0  #DFP
             → seller_domain=mediacorp.sg  seller_name=MediaCorp Pte Ltd
line 290    google.com, pub-9168250785939291, DIRECT, f08c47fec0942fa0  #Ad Sense
             → seller_domain=mediacorp.sg  seller_name=MediaCorp Pte Ltd
line 419    conversantmedia.com, 100195, DIRECT, 03113cd04947736d
             → seller_domain=aniview.com  seller_name=Aniview Inc.
line 492    conversantmedia.com, 101143, DIRECT, 03113cd04947736d
             → seller_domain=pmldigital.com  seller_name=REVAMP PRO LLC
line 602    adform.com, 1985, DIRECT, 9f5210a2f0999e32
             → seller_domain=luponmedia.com  seller_name=Lupon Media LTD
line 712    tremorhub.com, m8r1c-2u262, DIRECT, 1a4e959a1b50034a
             → seller_domain=wbd.com  seller_name=Warner Bros Discovery
line 727    tremorhub.com, jh9i8-0noqr, DIRECT, 1a4e959a1b50034a
             → seller_domain=wppmedia.com  seller_name=GroupM PBU
line 729    tremorhub.com, zw7za-j5a6k, DIRECT, 1a4e959a1b50034a
             → seller_domain=wppmedia.com  seller_name=GroupM Nexus
line 746    tremorhub.com, hmjd5-ae33k, DIRECT, 1a4e959a1b50034a
             → seller_domain=ipgdisney.com  seller_name=IPG - Disney
line 755    themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
             → seller_domain=copper6.com  seller_name=Copper6 Ltd
line 792    tremorhub.com, iaqqc-w7u69, DIRECT, 1a4e959a1b50034a
             → seller_domain=icon-media.com  seller_name=ICON International - Disney

info

Duplicate lines

7 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (7)

ad_system: pubmatic.com  seller_id: 156439  relationship: RESELLER
ad_system: google.com  seller_id: pub-3746578658400510  relationship: RESELLER
ad_system: appnexus.com  seller_id: 8233  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 13510  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 3350674472  relationship: RESELLER
ad_system: media.net  seller_id: 8cu322ptv  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4255  relationship: RESELLER

Is this your app?

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