DIRECT lines inconsistent with public data
7 −22 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (7)
line 6 rubiconproject.com,18546,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 7 openx.com,540105374,DIRECT,6a698e2ec38604c6
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Windfinder.com GmbH & Co. KG (via EB) domain in sellers.json: google.com
line 9 Media.net, 8CUY731WS, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Windfinder.com GmbH & Co.KG (via OB) domain in sellers.json: google.com
line 10 pubmatic.com,159855,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com
line 20 triplelift.com,7095-EB,DIRECT,6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Windfinder (via EB Network) domain in sellers.json: google.com
line 28 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 163 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 63 sonobi.com, 71169bd4a5, DIRECT, d1a215d9eb5aee9e
→ observed: the same account is marked DIRECT by 29 different companies