NYTimes: US and Global News supply chain report

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

DIRECT lines pointing to intermediaries

4 −15 pts

The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.

How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.

Evidence (4)

line 9      rubiconproject.com, 17470, DIRECT #OB
             → seller_type=INTERMEDIARY  seller_name=Google
line 13     pubmatic.com, 158573, DIRECT, 5d62403b186f2ace #OB
             → seller_type=INTERMEDIARY  seller_name=New York Times  (via EB)
line 20     Media.net, 8CU4XCJ1B, DIRECT #OB
             → seller_type=INTERMEDIARY  seller_name=NY Times (via OB)
line 28     triplelift.com, 746-EB, DIRECT, 6c33edb13117fd86 #OB
             → seller_type=INTERMEDIARY  seller_name=The New York Times (via EB Network)

NYTimes: US and Global News

Findings

DIRECT lines pointing to intermediaries

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