DIRECT lines inconsistent with public data
36 −19 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 36)
line 1572 pokkt.com, 7092, DIRECT, c45702d9311e25fd
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: Mobilityware domain in sellers.json: mobilityware.com
line 1574 google.com, pub-4236520483129668, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 17 different companies
line 1578 conversantmedia.com, 100339, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 1580 krushmedia.com, AJxF6R351a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 1584 waardex.com, 113507, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 1589 contextweb.com, 562669, DIRECT, 89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 5 different companies
line 1590 rhythmone.com, 2464975885, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 10 different companies
line 1591 smaato.com, 1100021580, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 4 different companies
line 1592 media.net, 8CUCOIM18, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1597 betweendigital.com, 44530, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: START IO, Inc. domain in sellers.json: start.io
line 1609 brightcom.com, 20523, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: #Learnings domain in sellers.json: learnings.ai
line 1612 getmediamx.com, 620523, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1625 waardex.com, 175, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 1631 target.my.com, 13033031, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 1634 advlion.com, 3144, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Start.IO domain in sellers.json: start.io
line 1637 admatic.com.tr, adm-pub-185375301865, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: AdTarget Teknoloji A.Ş. domain in sellers.json: adtarget.biz
line 1638 improvedigital.com, 912, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 1639 pubmatic.com, 159078, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Adtarget Medya AS domain in sellers.json: adtarget.com.tr
line 1640 adform.com, 2600, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: ADTARGET MEDYA A.S. domain in sellers.json: adtarget.com.tr
line 1641 stroeer.com, 17938, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: AdTarget Medya A.Ş. domain in sellers.json: adtarget.com.tr
line 1642 betweendigital.com, 44570, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: AdTarget Medya A.S. domain in sellers.json: adtarget.com.tr
line 1643 lunamedia.io, b51b97e00c4311ed932b0537b80d5e5f, DIRECT, 524ecb396915caaf
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Learnings domain in sellers.json: learnings.ai
line 1657 consumable.com, 2001417, DIRECT, aefcd3d2f45b5070
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Start.io inc. domain in sellers.json: start.io
line 1658 adswizz.com, consumable, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies
line 1659 adtonos.com, PUB3603521960, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies