iOS · Hearst Television

Very Local: News & Weather

Developer URL: https://www.verylocal.com/
app-ads.txt: https://verylocal.com/app-ads.txt · 200
Checked: Oct 7, 2026

80/100

69 lines · 55 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

Seller IDs not listed in the ad system's sellers.json

7 −10 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (7)

line 35     ottadvisors.com, 40036,DIRECT
             → sellers_json: https://ottadvisors.com/sellers.json
line 38     google.com, pub-3778384004848089, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 55     infolinks.com, 3362112, DIRECT
             → sellers_json: https://infolinks.com/sellers.json
line 69     smaato.com, 1100054264, DIRECT, 07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json
line 118    smaato.com, 1100058529, DIRECT, 07bcf65f187117b36
             → sellers_json: https://smaato.com/sellers.json
line 141    undertone.com,4231, DIRECT
             → sellers_json: https://undertone.com/sellers.json
line 144    applovin.com, 72256, DIRECT
             → sellers_json: https://applovin.com/sellers.json

warning

DIRECT lines inconsistent with public data

14 −8 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (14)

line 12     google.com, pub-8699255262206653, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 3 different companies
line 14     google.com, pub-5814872297601307, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: INVAMIA SPÓŁKA Z OGRANICZONĄ ODPOWIEDZIALNOŚCIĄ  domain in sellers.json: invamia.com
line 21     beachfront.com, 14828, DIRECT, e2541279e8e2ca4d
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: CNN Newsource  domain in sellers.json: cnnnewsource.com
line 37     zetaglobal.net, 915, DIRECT
             → observed: the same account is marked DIRECT by 3 different companies
line 44     telaria.com,jh9i8-0noqr,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: GroupM PBU  domain in sellers.json: wppmedia.com
line 45     tremorhub.com,jh9i8-0noqr,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: GroupM PBU  domain in sellers.json: wppmedia.com
line 67     springserve.com, 1247, DIRECT, a24eb641fc82e93d
             → observed: the same account is marked DIRECT by 20 different companies
line 68     lkqd.net, 1100054253, DIRECT, 59c49fa9598a0117
             → observed: the same account is marked DIRECT by 11 different companies  name in sellers.json: LG  domain in sellers.json: adtech.lgads.tv
line 69     smaato.com, 1100054264, DIRECT, 07bcf65f187117b4
             → observed: the same account is marked DIRECT by 11 different companies
line 70     openx.com, 559105323, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 7 different companies
line 71     altitude-arena.com, 6SBB5R5LD90375LITIQML41JVK, DIRECT
             → observed: the same account is marked DIRECT by 8 different companies
line 128    sharethrough.com, HIdAAmRP, DIRECT, d53b998a7bd4ecd2
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies  name in sellers.json: ADTE - oRTB (CTV)  domain in sellers.json: adte.com
line 138    triplelift.com, 5021-EB, DIRECT, 6c33edb13117fd86 #ob
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Hearst News (via EB Network)  domain in sellers.json: google.com
line 145    applovin.com, 2713cc543ecb0969b83e3fdbf9ff011f, DIRECT
             → observed: the same account is marked DIRECT by 19 different companies  name in sellers.json: Wurl, Inc  domain in sellers.json: wurl.com

info

DIRECT accounts registered to another domain

3 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (3)

line 11     bidfuse.com, bf-8777884811776869, DIRECT
             → domain in sellers.json: amagi.com  name in sellers.json: Amagi
line 13     google.com, pub-9368783394598679, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: pgamssp.com  name in sellers.json: 9701 Philta Way LLC
line 129    fomo-tv.com, 1036, DIRECT
             → domain in sellers.json: verlocal.com  name in sellers.json: Hearst Communication

info

Duplicate lines

1 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (1)

ad_system: video.unrulymedia.com  seller_id: 2317660506933789075  relationship: DIRECT

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (7)

line 31     freewheel.tv, 516274, DIRECT
             → sellers_json: HTTP 403
line 37     zetaglobal.net, 915, DIRECT
             → sellers_json: HTTP 404
line 70     openx.com, 559105323, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 92     openX.com, 545718927, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 102    originmedia.tv, 10992821, DIRECT, 117241431
             → sellers_json: HTML or login page instead of JSON
line 112    sabio.us, 100129, DIRECT, 96ed93aaa9795702
             → sellers_json: HTTP 404
line 150    Appnexus.com, 8052, DIRECT
             → sellers_json: HTTP 403

info

DIRECT accounts marked confidential

Buyers can't see who owns these accounts.

How to fixAsk the ad system to publish your seller entry with name and domain.

Evidence (1)

line 12     google.com, pub-8699255262206653, DIRECT, f08c47fec0942fa0

Is this your app?

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