DIRECT lines inconsistent with public data
30 −9 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 30)
line 57 triplelift.com, 7279-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Figaro (via EB Network) domain in sellers.json: google.com
line 165 pubmatic.com, 158374, DIRECT, 5d62403b186f2ace #BE #instream #banner
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Mmedia BV domain in sellers.json: mmedia.nl
line 170 themediagrid.com, HSQZEO, DIRECT, 35d5010d7789b49d #BE #instream #banner
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Azerion Group B.V. (Mmedia) domain in sellers.json: azerion-nl.com
line 182 rubiconproject.com, 25342, DIRECT, 0bfd66d529a55807 #BE #instream #banner
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Azerion Technology B.V. domain in sellers.json: vlyby.com
line 194 lijit.com, 397546, DIRECT, fafdf38b16bf6b2b #BE #instream #outstream
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 16 different companies name in sellers.json: Seedtag domain in sellers.json: seedtag.com
line 202 onetag.com, 75601b04186d260, DIRECT #BE #instream #outstream
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: SeedTag domain in sellers.json: seedtag.com
line 203 xandr.com, 4009, DIRECT, f5ab79cb980f11d1 #BE #instream #outstream
→ observed: the same account is marked DIRECT by 21 different companies name in sellers.json: Seedtag Advertising SL domain in sellers.json: seedtag.com
line 204 pubmatic.com, 157743, DIRECT, 5d62403b186f2ace #BE #instream #outstream
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 22 different companies name in sellers.json: Seedtag Advertising, S.L. domain in sellers.json: seedtag.com
line 205 improvedigital.com, 1680, DIRECT #BE #instream #outstream
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Seedtag domain in sellers.json: seedtag.com
line 207 adyoulike.com, 83d15ef72d387a1e60e5a1399a2b0c03, DIRECT #BE #instream #outstream
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: SeedTag domain in sellers.json: seedtag.com
line 210 sharethrough.com, AXS5NfBr, DIRECT, d53b998a7bd4ecd2 #BE #instream #outstream
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: Seedtag - oRTB domain in sellers.json: seedtag.com
line 224 league-m.de, 105, DIRECT #BE #instream #outstream
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: VLYBY Digital GmbH domain in sellers.json: vlyby.com
line 274 onetag.com, 699899629dbed80, DIRECT #BE #instream #outstream
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: PubGalaxy domain in sellers.json: pubgalaxy.com
line 275 onetag.com, 699899629dbed80-OB, DIRECT #BE #instream #outstream
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: PubGalaxy (via OB) domain in sellers.json: google.com
line 412 triplelift.com, 12102, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Ad Insertion Platform domain in sellers.json: adinsertplatform.com
line 433 smartadserver.com, 4016,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: SmartPGMarketplace domain in sellers.json: dynadmic.com
line 434 smartadserver.com, 4012,DIRECT
→ observed: the same account is marked DIRECT by 45 different companies
line 450 spotx.tv, 239904, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 6 different companies
line 452 google.com, pub-9685734445476814, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Sharethrough Inc
line 453 undertone.com, 3817, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: SpringServe domain in sellers.json: springserve.com
line 454 appnexus.com, 2234, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 3 different companies
line 455 openx.com, 537153564, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 456 wideorbit.com, 766, DIRECT, 009ac71611fe32ff
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: SpringServe domain in sellers.json: springserve.com
line 458 conversantmedia.com, 100032, DIRECT, 03113cd04947736d
→ observed: the same account is marked DIRECT by 3 different companies
line 462 google.com, pub-5717092533913515, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Gannett Co., Inc. DBA Gannett Media Corp. domain in sellers.json: gannett.com