DIRECT lines inconsistent with public data
102 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 102)
line 125 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 126 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 40 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 129 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 47 different companies
line 919 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 1297 e-planning.net, 45845eaf076148f9, DIRECT, c1ba615865ed87b2
→ observed: the same account is marked DIRECT by 12 different companies
line 1298 empower.net, 63cb0332e4b01718f069d4cb, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Clever Ads domain in sellers.json: paga.group
line 1301 brightcom.com, 20498, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 1310 pubmatic.com, 160850, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Noktacom Medya Internet Hizmetleri San. ve Tic. A.S. (via EB) domain in sellers.json: google.com
line 1315 rubiconproject.com, 22988, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Google domain in sellers.json: google.com
line 1316 themediagrid.com, ZP96AO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Noktacom Medya A.S. domain in sellers.json: noktamedya.com
line 1318 sovrn.com, 293179, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 7 different companies
line 1319 lijit.com, 293179, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Noktacom Medya domain in sellers.json: nokta.com
line 1320 lijit.com, 293179-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Noktacom Medya (via Google EB) domain in sellers.json: google.com
line 1324 openx.com, 557323449, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 15 different companies
line 1330 adsgard.net, 1362, DIRECT, 36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 12 different companies
line 1331 adsgard.net, 1363, DIRECT, 36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 12 different companies
line 1332 inmobi.com, 73f2823d96104814b1c74e6826195da2, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 12 different companies
line 1333 omnifytv.com, a3b6c29e72d74c27b372, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1335 decenterads.com, 200027, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies name in sellers.json: BEGAMOB Studio domain in sellers.json: begamob.com
line 1336 myfeature.tv, kv8ut3fQL78rGRE8o0ev, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 1338 adwmg.com, 100409, DIRECT, c9688a22012618e7
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Say.games domain in sellers.json: say.games
line 1340 Xapads.com,161167,DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 1347 bidscube.com, 1386, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies name in sellers.json: Vinted, UAB domain in sellers.json: vinted.ro
line 1349 smartyads.com, 365, DIRECT, fd2bde0ff2e62c5d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies
line 1355 gothamads.com, 3215 , DIRECT, d9c86e5dec870222
→ observed: the same account is marked DIRECT by 7 different companies