App Supply Index Monitor my app
iOS · NAVER Z Corporation

ZEPETO: Avatar, Connect & Live

Developer URL
http://zepeto.me/
app-ads.txt
https://zepeto.me/app-ads.txt · 200
Checked
Oct 7, 2026
D
50/100

5,218 lines · 3,768 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

288 −25 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 288)
line 454    pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies  name in sellers.json: Tapjoy  domain in sellers.json: tapjoy.com
line 455    pangleglobal.com, 9898, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies  name in sellers.json: Tapjoy, Inc.  domain in sellers.json: fingersoft.com
line 457    synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
             → observed: the same account is marked DIRECT by 50 different companies
line 460    opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
             → observed: the same account is marked DIRECT by 33 different companies
line 547    criteo.com, b-066465, DIRECT, 9fac4a4087c2a44f
             → observed: the same account is marked DIRECT by 19 different companies
line 613    mars.media, 107876, DIRECT, 8624339f102fb076
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies  name in sellers.json: Smaato Inc.  domain in sellers.json: smaato.com
line 723    smaato.com, 1100048585, DIRECT, 07bcf65f187117b4
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies  name in sellers.json: Gadsme  domain in sellers.json: gadsme.com
line 724    smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
             → observed: the same account is marked DIRECT by 165 different companies  name in sellers.json: Smaato Managed  domain in sellers.json: smaato.com
line 754    themediagrid.com, 2ufxzo, DIRECT, 35d5010d7789b49d
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies  name in sellers.json: GADSME  domain in sellers.json: gadsme.com
line 760    triplelift.com, 13041, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies  name in sellers.json: Gadsme  domain in sellers.json: gadsme.com
line 957    toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
             → observed: the same account is marked DIRECT by 98 different companies
line 1210   themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
             → observed: the same account is marked DIRECT by 67 different companies
line 1248   yandex.com, 104599510, DIRECT
             → observed: the same account is marked DIRECT by 3 different companies
line 1508   opera.com, pub8625217480640, DIRECT, 55a0c5fd61378de3
             → observed: the same account is marked DIRECT by 10 different companies
line 1512   empower.net, 63cb0332e4b01718f069d4cb, DIRECT
             → observed: the same account is marked DIRECT by 15 different companies  name in sellers.json: Clever Ads  domain in sellers.json: paga.group
line 1514   opera.com,pub9443931419968,DIRECT,55a0c5fd61378de3
             → observed: the same account is marked DIRECT by 20 different companies
line 1641   Media.net, 8CUP0ENJ2, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies  name in sellers.json: Pubcircle (Axis Corp. Ltd)  domain in sellers.json: pubcircle.ai
line 1669   Vidoomy.com, 6384344, DIRECT
             → observed: the same account is marked DIRECT by 17 different companies
line 1670   Vrtcal.com, 40, DIRECT, c6daee9168853e2d
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Delight Room Co., Ltd.  domain in sellers.json: alar.my
line 1697   adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
             → observed: the same account is marked DIRECT by 32 different companies  name in sellers.json: BidMachine Inc.  domain in sellers.json: bidmachine.io
line 1699   adcolony.com, 1aa9cdd8e12aa09daf143973ae605e4b, DIRECT, 1ad675c9de6b5176
             → observed: the same account is marked DIRECT by 4 different companies
line 1703   adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
             → observed: the same account is marked DIRECT by 9 different companies
line 1766   adingenious.com, 70745, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Delight Room Co. LTD  domain in sellers.json: alar.my
line 1768   adingenious.com, 75050, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies
line 1773   admanmedia.com, 1004, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Delight Room  domain in sellers.json: delightroom.com
warning

Seller IDs not listed in the ad system's sellers.json

780 −17 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (25 of 780)
line 17     rubiconproject.com, 21526, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 28     kidoz.net, 19692013, RESELLER
             → sellers_json: https://kidoz.net/sellers.json
line 35     video.unrulymedia.com, 3630748062, RESELLER, a670c89d4a324e47
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 36     google.com, pub-5414117058968881, RESELLER
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 37     telaria.com, rwd19-1373070, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 38     tremorhub.com, rwd19-1373070, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 42     google.com, pub-1942747830439838, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 44     ironsrc.com, 298671, Direct
             → sellers_json: https://ironsrc.com/sellers.json
line 66     pubmatic.com, 156372, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 81     smartclip.net, 411, RESELLER
             → sellers_json: https://smartclip.net/sellers.json
line 83     smartclip.net, 9394, RESELLER
             → sellers_json: https://smartclip.net/sellers.json
line 86     stroeer.com, 17355, RESELLER
             → sellers_json: https://stroeer.com/sellers.json
line 88     undertone.com, 3635, RESELLER
             → sellers_json: https://undertone.com/sellers.json
line 90     video.unrulymedia.com, 3169196794, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 112    video.unrulymedia.com, 123476257, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 123    yeahmobi.com, 5135347, Reseller
             → sellers_json: https://yeahmobi.com/sellers.json
line 125    sonobi.com,5b003395a5,RESELLER,d1a215d9eb5aee9e
             → sellers_json: https://sonobi.com/sellers.json
line 128    adtonos.com,PUB3603521960,RESELLER
             → sellers_json: https://adtonos.com/sellers.json
line 133    smaato.com,1100042823,RESELLER,07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json
line 146    adview.com,32076181,RESELLER,1b2cc038a11ea319
             → sellers_json: https://adview.com/sellers.json
line 149    algorix.co,54250,RESELLER
             → sellers_json: https://algorix.co/sellers.json
line 153    webeyemob.com,70107,RESELLER
             → sellers_json: https://webeyemob.com/sellers.json
line 168    betweendigital.com,43092,RESELLER
             → sellers_json: https://betweendigital.com/sellers.json
line 169    betweendigital.com,43843,RESELLER
             → sellers_json: https://betweendigital.com/sellers.json
line 198    smaato.com,1100047413,RESELLER,07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json
warning

Lines for ad system domains that don't resolve

62 −1 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.
Evidence (25 of 62)
line 11     spotxchange.com, 117872, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 19     reforge.in, 107, RESELLER
             → ad_system: reforge.in
line 55     gamoshi.io ,267-b4808 ,RESELLER ,20e30b2ae1f670f2
             → ad_system: gamoshi.io
line 85     spotxchange.com, 307720, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 102    engagebdr.com, 10537, RESELLER
             → ad_system: engagebdr.com
line 243    spotxchange.com,283422,RESELLER,7842df1d2fe2db34
             → ad_system: spotxchange.com
line 244    spotxchange.com,82068,RESELLER,7842df1d2fe2db34
             → ad_system: spotxchange.com
line 419    reforge.in, 353, RESELLER
             → ad_system: reforge.in
line 429    spotxchange.com, 149886, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 430    spotxchange.com, 71426, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 549    districtm.io, 101760, RESELLER, 3fd707be9c4527c3
             → ad_system: districtm.io
line 557    engagebdr.com, 16, RESELLER
             → ad_system: engagebdr.com
line 564    gamoshi.io, 267-b4432, RESELLER, 20e30b2ae1f670f2
             → ad_system: gamoshi.io
line 565    gamoshi.io, 267-b4800, RESELLER, 20e30b2ae1f670f2
             → ad_system: gamoshi.io
line 1081   engagebdr.com, 10181, RESELLER
             → ad_system: engagebdr.com
line 1093   engagebdr.com, 10423, RESELLER
             → ad_system: engagebdr.com
line 1096   spotxchange.com, 234183, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 1116   engagebdr.com, 10252, RESELLER
             → ad_system: engagebdr.com
line 1131   districtm.io, 101649, RESELLER, 3fd707be9c4527c3
             → ad_system: districtm.io
line 1144   spotxchange.com, 225721, RESELLER
             → ad_system: spotxchange.com
line 1150   spotxchange.com, 238936, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 1255   gamoshi.io, 267-b850, RESELLER, 20e30b2ae1f670f2
             → ad_system: gamoshi.io
line 1276   engagebdr.com, 10308, RESELLER
             → ad_system: engagebdr.com
line 1283   adne.tv,3992, RESELLER
             → ad_system: adne.tv
line 1293   spotxchange.com, 271911, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
warning

Malformed lines

6 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].
Evidence (6)
line 1504   engagemedia.tv, 1063 RESELLER, cb58d2185b16309a
             → reason: relationship must be DIRECT or RESELLER, got 'cb58d2185b16309a'
line 2454   conversantmedia.com, 41896, RESELLER 03113CD04947736D
             → reason: relationship must be DIRECT or RESELLER, got 'RESELLER 03113CD04947736D'
line 2534   eliteAppgrade, 514554, RESELLER
             → reason: invalid ad system domain
line 2965   keenkale, 94044, RESELLER, 6c1c00b269ccdfa4
             → reason: invalid ad system domain
line 3717   pubmatic.com, RESELLER, 5D62403B186F2ACE
             → reason: relationship must be DIRECT or RESELLER, got '5D62403B186F2ACE'
line 4108   singularads, 548745, RESELLER
             → reason: invalid ad system domain
info

Duplicate lines

673 −3 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (25 of 673)
ad_system: pubmatic.com  seller_id: 156520  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158060  relationship: RESELLER
ad_system: openx.com  seller_id: 540679900  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20744  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20050  relationship: RESELLER
ad_system: appnexus.com  seller_id: 7353  relationship: RESELLER
ad_system: xandr.com  seller_id: 7353  relationship: RESELLER
ad_system: algorix.co  seller_id: 54616  relationship: RESELLER
ad_system: lemmatechnologies.com  seller_id: 362  relationship: RESELLER
ad_system: openx.com  seller_id: 537153564  relationship: RESELLER
ad_system: openx.com  seller_id: 540421297  relationship: RESELLER
ad_system: openx.com  seller_id: 540838151  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 156177  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 156425  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159087  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 11726  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 15526  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 18364  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 22412  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3020  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4237  relationship: RESELLER
ad_system: xad.com  seller_id: 241  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 17328  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 160145  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 23644  relationship: RESELLER
info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.
info

DIRECT accounts registered to another domain

3 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (3)
line 798    anzu.io, 638f02b0ca31fbb48aba948a, DIRECT, 1c1b7acf4992136c
             → domain in sellers.json: naverz-corp.com  name in sellers.json: Naver Z
line 803    playdigo.com, 1955, DIRECT
             → domain in sellers.json: ea.com  name in sellers.json: EA Sports
line 2656   fyber.com, 231693, DIRECT
             → domain in sellers.json: rocktoyou.com  name in sellers.json: WarmHeartStranger
info

Ad systems without a public sellers.json

797

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 797)
line 2      loopme.com, 9621, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 3      adcolony.com, 0a0f72cd66122f31, RESELLER, 1ad675c9de6b5176
             → sellers_json: HTML or login page instead of JSON
line 4      adcolony.com, 801e49d1be83b5f9, RESELLER, 1ad675c9de6b5176
             → sellers_json: HTML or login page instead of JSON
line 13     openx.com, 540871654, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 14     openx.com, 540679900, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 22     appnexus.com, 7353, RESELLER
             → sellers_json: HTTP 403
line 34     rhythmone.com, 3630748062, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 39     facebook.com, 3091528884268291, RESELLER, c3e20eee3f780d68
             → sellers_json: HTML or login page instead of JSON
line 40     facebook.com, 381492882293425, RESELLER, c3e20eee3f780d68
             → sellers_json: HTML or login page instead of JSON
line 43     mopub.com, f4e4a6ee1cf648e8be708134a542120c, DIRECT, 74b46c0ea83967ca
             → sellers_json: HTML or login page instead of JSON
line 46     advertising.com, 8693, RESELLER
             → sellers_json: HTTP 403
line 48     aol.com, 25910, RESELLER
             → sellers_json: HTTP 404
line 50     appnexus.com, 2480, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 51     appnexus.com, 3368, RESELLER
             → sellers_json: HTTP 403
line 52     appnexus.com, 7445, RESELLER
             → sellers_json: HTTP 403
line 59     openx.com, 537153564, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 60     openx.com, 539363588, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 61     openx.com, 540311484, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 62     openx.com, 540421297, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 63     openx.com, 540838151, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 72     rhythmone.com, 3169196794, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 91     xad.com, 241, RESELLER, 81cbf0a75a5e0e9a
             → sellers_json: HTTP 403
line 96     appnexus.com, 13074, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 103    hyperad.tech, 35, RESELLER
             → sellers_json: HTML or login page instead of JSON
line 115    appnexus.com, 11664, RESELLER
             → sellers_json: HTTP 403
info

DIRECT accounts marked confidential

5

Buyers can't see who owns these accounts.

How to fixAsk the ad system to publish your seller entry with name and domain.
Evidence (5)
line 463    google.com, pub-6950634408326109, DIRECT, f08c47fec0942fa0
line 2690   google.com, pub-3940095535600648, DIRECT, f08c47fec0942fa0
line 2705   google.com, pub-8542519591377166, DIRECT, f08c47fec0942fa0
line 2708   google.com, pub-9323968566716478, DIRECT, f08c47fec0942fa0
line 4340   ssp.cadent.com, 2653, DIRECT, 1e1d41537f7cad7f

Is this your app?

Get the full evidence list, a cleaned app-ads.txt, and alerts when partners' accounts change. Think something here is wrong? Request a correction.

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