DIRECT lines inconsistent with public data
288 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 288)
line 454 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 455 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 457 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 460 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 547 criteo.com, b-066465, DIRECT, 9fac4a4087c2a44f
→ observed: the same account is marked DIRECT by 19 different companies
line 613 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 723 smaato.com, 1100048585, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies name in sellers.json: Gadsme domain in sellers.json: gadsme.com
line 724 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 754 themediagrid.com, 2ufxzo, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies name in sellers.json: GADSME domain in sellers.json: gadsme.com
line 760 triplelift.com, 13041, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: Gadsme domain in sellers.json: gadsme.com
line 957 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 1210 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 1248 yandex.com, 104599510, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 1508 opera.com, pub8625217480640, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 10 different companies
line 1512 empower.net, 63cb0332e4b01718f069d4cb, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Clever Ads domain in sellers.json: paga.group
line 1514 opera.com,pub9443931419968,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 20 different companies
line 1641 Media.net, 8CUP0ENJ2, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: Pubcircle (Axis Corp. Ltd) domain in sellers.json: pubcircle.ai
line 1669 Vidoomy.com, 6384344, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 1670 Vrtcal.com, 40, DIRECT, c6daee9168853e2d
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room Co., Ltd. domain in sellers.json: alar.my
line 1697 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 1699 adcolony.com, 1aa9cdd8e12aa09daf143973ae605e4b, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 4 different companies
line 1703 adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 1766 adingenious.com, 70745, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room Co. LTD domain in sellers.json: alar.my
line 1768 adingenious.com, 75050, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1773 admanmedia.com, 1004, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Delight Room domain in sellers.json: delightroom.com