DIRECT lines inconsistent with public data
38 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 38)
line 75 adipolo.com, 102039, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Gadsme domain in sellers.json: gadsme.com
line 79 admanmedia.com, 2234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Gadsme domain in sellers.json: gadsme.com
line 82 adsbynimbus.com, ce63f14d-eae4-4c6d-bc7e-480e02c86bc3, DIRECT, dd263a8a859bd0e0
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Gadsme domain in sellers.json: gadsme.com
line 92 adswizz.com, 623, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies
line 130 adtonos.com, PUB2790444752, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Gadsme domain in sellers.json: www.gadsme.com
line 132 advibe.media, 382213, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Lion Studios domain in sellers.json: lionstudios.cc
line 133 adwmg.com, 100789, DIRECT, c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: Gadsme domain in sellers.json: gadsme.com
line 164 appnexus.com, 9726, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 9 different companies
line 165 appnexus.com, 12252, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies
line 184 aps.amazon.com, 42df5c79-9a6a-4118-b46f-dd311cf16fb8, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: ApexFlow domain in sellers.json: apexflowsdk.com
line 197 azberry.com, 242041, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Verve domain in sellers.json: pubnative.net
line 244 criteo.com, B-066465, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 18 different companies
line 250 ergadx.com, 5111, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: etbilarabi.com domain in sellers.json: etbilarabi.com
line 251 escalax.io, 77, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: gadsme domain in sellers.json: gadsme.com
line 254 eskimi.com, 2020000539, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Gadsme domain in sellers.json: gadsme.com
line 277 gitberry.com, 117000034, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Zynga domain in sellers.json: zynga.com
line 310 lijit.com, 595809, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Revealon Media LTD domain in sellers.json: revealon.media
line 357 onetag.com, 969f41d776e4d69, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Revealon Media domain in sellers.json: revealon.media
line 362 onetag.com, 61d88450bdb25bc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Greeter Holdings LTD Adipolo domain in sellers.json: adipolo.com
line 370 onetag.com, 71fe05b4c725a84, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: eReleGo Technologies Private Limited domain in sellers.json: erelego.com
line 381 openx.com, 559912325, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 25 different companies
line 405 playdigo.com, 4121, DIRECT, 92011346d63d3c30
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Lion Studios domain in sellers.json: lionstudios.cc
line 408 pubmatic.com, 165874, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: WMG domain in sellers.json: adwmg.com
line 452 pubmatic.com, 161831, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: ApexFlow domain in sellers.json: apexflowsdk.com
line 490 pubnative.net, 1016935, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 5 different companies