DIRECT lines inconsistent with public data
40 −6 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 40)
line 15 amxrtb.com, 1877, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Media Trade Craft domain in sellers.json: mediatradecraft.com
line 21 appnexus.com, 14172, DIRECT, f5ab79cb980f11d1 #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies
line 22 indexexchange.com, 207405, DIRECT, 50b1c356f2c5c8fc #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 3 different companies
line 23 pubmatic.com, 161783, DIRECT, 5d62403b186f2ace #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: SAMSUNG ELECTRONICS CO., LTD. domain in sellers.json: samsung.com
line 26 telaria.com, rl967-yicbk, DIRECT, 1a4e959a1b50034a #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Samsung TV+ AUNZ domain in sellers.json: samsung.com
line 30 tremorhub.com, rl967-yicbk, DIRECT, 1a4e959a1b50034a #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Samsung TV+ AUNZ domain in sellers.json: samsung.com
line 31 tremorhub.com, ruuqh, DIRECT, 1a4e959a1b50034a #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Network 10 domain in sellers.json: paramount.com
line 33 video.unrulymedia.com, 859943143, DIRECT #INSTREAM #ANZ
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Samsung Electronics Australia domain in sellers.json: samsung.com.au
line 123 themediagrid.com, JQKY72, DIRECT, 9fac4a4a87c2a44f
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: TradeCraft LLC domain in sellers.json: mediatradecraft.com
line 139 google.com, pub-8674340505315230, DIRECT, f08c47fec0942fa0 #INSTREAM #EMEA
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: AdConion ES domain in sellers.json: smartclipspain.com
line 150 pubmatic.com, 159884, DIRECT, 5d62403b186f2ace #INSTREAM #EMEA
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Goldbach neXT AG (via EB) domain in sellers.json: google.com
line 156 rubiconproject.com, 19248, DIRECT, 0bfd66d529a55807 #INSTREAM #EMEA
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 157 rubiconproject.com, 22426, DIRECT, 0bfd66d529a55807 #INSTREAM #EMEA
→ observed: the same account is marked DIRECT by 3 different companies
line 285 gannett.com, 22597404845, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 327 freewheel.tv, 520311, DIRECT #INSTREAM #US
→ observed: the same account is marked DIRECT by 9 different companies
line 328 freewheel.tv, 520311-523319, DIRECT #INSTREAM #US
→ observed: the same account is marked DIRECT by 4 different companies
line 372 appnexus.com, 3955, DIRECT, f5ab79cb980f11d1 #INSTREAM #LATAM
→ observed: the same account is marked DIRECT by 4 different companies
line 373 google.com, pub-5515099021728263, DIRECT, f08c47fec0942fa0 #INSTREAM #LATAM
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: TargetCast B.V. domain in sellers.json: tvazteca.com
line 377 smartadserver.com, 3412, DIRECT, 060d053dcf45cbf3 #INSTREAM #LATAM
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Azteca Mexico domain in sellers.json: tvazteca.com
line 423 nativo.com, 5686, DIRECT, 59521ca7cc5e9fee
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Media Tradecraft domain in sellers.json: mediatradecraft.com/
line 429 adsbynimbus.com, 9381145f-8ee6-44bc-817e-e82fce9021a2, DIRECT, dd263a8a859bd0e0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Straight Arrow News | SAN domain in sellers.json: san.com
line 430 themediagrid.com, A7OJMU, DIRECT, 9fac4a4a87c2a44f
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: Nimbus Advertising Solutions domain in sellers.json: adsbynimbus.com
line 567 openx.com, 539923853, DIRECT, 6a698e2ec38604c6 #INSTREAM #US
→ observed: the same account is marked DIRECT by 4 different companies
line 568 openx.com, 557895392, DIRECT, 6a698e2ec38604c6 #INSTREAM #US
→ observed: the same account is marked DIRECT by 4 different companies
line 588 risecodes.com, 5fad0eb54fdc5c00016859b1, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: MediaTradecraft domain in sellers.json: mediatradecraft.com