DIRECT lines inconsistent with public data
244 −18 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 244)
line 10 33across.com, 0015a00002qrPZEAA2, DIRECT, bbea06d9c4d2853c #33Across #hb #tag #video
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: SpringServe, Inc. domain in sellers.json: springserve.com
line 12 33across.com, 001Pg00001FifW9IAJ, DIRECT, bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: The Germane Media domain in sellers.json: thegermanemedia.com
line 16 added.tv, 9b602b2c, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Krush Media domain in sellers.json: krushmedia.com
line 29 admanmedia.com, 812, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: durationmedia domain in sellers.json: durationmedia.net
line 34 adnuro.com, 3155436510, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: TripleDotStudios domain in sellers.json: tripledotstudios.com
line 36 adswizz.com, 561, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 48 advertising.com, 24140, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 54 advertising.com, 28949, DIRECT, #Verizon - RevNew
→ observed: the same account is marked DIRECT by 5 different companies
line 60 adwmg.com, 101173, DIRECT, c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Fubo TV domain in sellers.json: fubo.tv
line 65 altitude-arena.com, 6SBB5R5LD90375LITIQML41JVK, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 76 amxrtb.com, 105199579, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Duration Media domain in sellers.json: durationmedia.net
line 79 aniview.com, 68195314cbcb13284301f0f4, DIRECT, 78b21b97965ec3f8
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Streamvision domain in sellers.json: streamvisionmedia.com
line 84 applovin.com, 2713cc543ecb0969b83e3fdbf9ff011f, DIRECT
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Wurl, Inc domain in sellers.json: wurl.com
line 87 applovin.com, 70168, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: OneFox domain in sellers.json: foxnews.com
line 96 appnexus.com, 10371, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 4 different companies
line 99 appnexus.com, 10607, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 109 appnexus.com, 12535, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 112 appnexus.com, 12678, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 121 appnexus.com, 13437, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 132 appnexus.com, 16696, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 4 different companies
line 135 appnexus.com, 16912, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 19 different companies
line 139 appnexus.com, 17499, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 153 appnexus.com, 8304, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 159 appnexus.com, 9982, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 5 different companies
line 166 audigentmedia.com, nobid1, DIRECT, ef36b9389dcaff12
→ observed: the same account is marked DIRECT by 3 different companies