DIRECT lines inconsistent with public data
142 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 142)
line 78 adbro.me,d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc,DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 217 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT,4ad745ead2958bf7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 223 adyoulike.com,9c8f8c9e838d488f4a9a0af129ca4473,DIRECT,4ad745ead2958bf7
→ observed: the same account is marked DIRECT by 54 different companies name in sellers.json: Performist Pte Ltd domain in sellers.json: performist.net
line 228 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT,4ad745ead2958bf7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 230 adyoulike.com,e881d34188df61c590ad1e25a537e68f,DIRECT,4ad745ead2958bf7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 233 adyoulike.com,f956e6e361fbecff3af9ab7aa4d28388,DIRECT,4ad745ead2958bf7
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Integral Stream domain in sellers.json: integralstream.com
line 243 algorix.co,60019,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 265 apester.com,1105,DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 331 appnexus.com,15686,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 15 different companies
line 342 appnexus.com,16912,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 19 different companies
line 399 axis-marketplace.com,239,DIRECT
→ observed: the same account is marked DIRECT by 69 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 413 azberry.com,140032_1,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 419 bematterfull.com,3083415,DIRECT
→ observed: the same account is marked DIRECT by 56 different companies name in sellers.json: Rollic Games domain in sellers.json: rollicgames.com
line 423 bematterfull.com,92391776902,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 430 betweendigital.com,44098,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Bidmachine, Inc. domain in sellers.json: bidmachine.io
line 479 bidtox.com,12899,DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 501 bluexad.ai,1985243674841190400,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 54 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 521 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 525 castify.ai,12111391,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: Appodeal, Inc. domain in sellers.json: appodeal.com
line 600 conversantmedia.com,100322,DIRECT,03113cd04947736d
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 656 driftpixel.ai,2410720677,DIRECT
→ observed: the same account is marked DIRECT by 60 different companies name in sellers.json: Bid Machine domain in sellers.json: bidmachine.io
line 684 escalax.io,141,DIRECT
→ observed: the same account is marked DIRECT by 36 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 813 improvedigital.com,1234,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 943 intenze.co,200187,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 978 lijit.com,411915,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site