DIRECT lines inconsistent with public data
263 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 263)
line 88 appnexus.com, 11898, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 4 different companies
line 89 rubiconproject.com, 12496, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Australian Radio Network Pty Limited domain in sellers.json: arn.com.au
line 90 adswizz.com, 236, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 91 arn.com.au, 41793, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 92 tritondigital.com, 41793, DIRECT, 19b4454d0b87b58b
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Australian Radio Network domain in sellers.json: arn.com.au
line 93 33across.com, 001Pg00002AKBOvIAP, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Odeeo domain in sellers.json: odeeo.io
line 94 display.io, 2520, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Odeeo domain in sellers.json: odeeo.io
line 95 richaudience.com, bUYZXR5jAX, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Audire Media domain in sellers.json: audire.fm
line 96 adtonos.com, PUB1200124850, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Axis Corp.LTD domain in sellers.json: axis-marketplace.com
line 742 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 4669 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 4670 adyoulike.com, 4d5014f8da11fc0a70ebbda5d4537935, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 4671 thebrave.io, 9840732, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 4672 carbonatix.com, 176915265, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 4673 bematterfull.com, 92391776902, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 4674 themediagrid.com, SWH94X, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 62 different companies name in sellers.json: Bidmachine, Inc domain in sellers.json: bidmachine.io
line 4675 iqzone.com, IQ96, DIRECT
→ observed: the same account is marked DIRECT by 59 different companies name in sellers.json: Appodeal domain in sellers.json: appodeal.com
line 4676 risecodes.com, 67ac81ac2c875500018fbbfc, DIRECT, 79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 4677 opera.com, pub6148735850944, DIRECT, 55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 62 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 4678 themediagrid.com, RVQDTI, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 76 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 4679 orangeclickmedia.com, C-1021, DIRECT, cd730d2f56b472c4
→ observed: the same account is marked DIRECT by 68 different companies
line 4680 markappmedia.site, C-1021, DIRECT, 1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 4681 lijit.com, 411915, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 4682 zmaticoo.com, 5135063, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 4683 intenze.co, 200187, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io