App Supply Index Monitor my app
iOS · King.com Limited

Candy Crush Saga

Developer URL
https://candycrush.com/
app-ads.txt
https://www.king.com/app-ads.txt · 200
Checked
Oct 7, 2026
D
56/100

2,628 lines · 1,224 verified against sellers.json

Findings

Each finding lists the exact lines involved. These are mechanical checks of public files, not fraud verdicts.

warning

Seller IDs not listed in the ad system's sellers.json

171 −21 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Usually leftovers from closed accounts or old partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (25 of 171) 
line 7      smartclip.net, 10381, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 8      smartclip.net, 11333, RESELLER
             → sellers_json=https://smartclip.net/sellers.json
line 23     pubmatic.com, 156635, RESELLER, 5d62403b186f2ace
             → sellers_json=https://pubmatic.com/sellers.json
line 29     pubmatic.com, 158430, RESELLER, 5d62403b186f2ace
             → sellers_json=https://pubmatic.com/sellers.json
line 31     smartclip.net, 10374, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 32     smartclip.net, 10382, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 33     smartclip.net, 10383, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 34     smartclip.net, 10384, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 47     Triplelift.com, 7409, DIRECT, 6c33edb13117fd86
             → sellers_json=https://triplelift.com/sellers.json
line 52     xandr.com, 12279, RESELLER
             → sellers_json=https://xandr.com/sellers.json
line 55     smartclip.net, 12908, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 57     smartclip.net, 13369, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 58     smartclip.net, 13522, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 66     smartclip.net, 10305, DIRECT
             → sellers_json=https://smartclip.net/sellers.json
line 108    media.net, 8CUIHQJ4B, RESELLER
             → sellers_json=https://media.net/sellers.json
line 126    smartadserver.com, 4012, RESELLER
             → sellers_json=https://smartadserver.com/sellers.json
line 138    conversantmedia.com, 39823, RESELLER, 03113cd04947736d
             → sellers_json=https://conversantmedia.com/sellers.json
line 155    smartadserver.com, 4071, RESELLER
             → sellers_json=https://smartadserver.com/sellers.json
line 160    lijit.com, 452742-eb, RESELLER, fafdf38b16bf6b2b
             → sellers_json=https://lijit.com/sellers.json
line 166    video.unrulymedia.com, 2564526802, RESELLER, 6f752381ad5ec0e5
             → sellers_json=https://video.unrulymedia.com/sellers.json
line 178    risecodes.com, 6486c6155b231000010244b0, RESELLER
             → sellers_json=https://risecodes.com/sellers.json
line 179    risecodes.com, 63832beef8189a00015cb6d3, RESELLER
             → sellers_json=https://risecodes.com/sellers.json
line 182    thebrave.io, 1234678, RESELLER, c25b2154543746ac
             → sellers_json=https://thebrave.io/sellers.json
line 184    sonobi.com, 03254ac707, RESELLER, d1a215d9eb5aee9e
             → sellers_json=https://sonobi.com/sellers.json
line 186    themediagrid.com, 4DQHAP, RESELLER, 35d5010d7789b49d
             → sellers_json=https://themediagrid.com/sellers.json
warning

DIRECT lines pointing to intermediaries

11 −13 pts

The line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.

How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.
Evidence (11) 
line 62     rubiconproject.com, 19708, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Google
line 63     pubmatic.com, 162061, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Activision (via EB)
line 117    triplelift.com, 9904-EB, DIRECT, 6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=Activision Blizzard (via EB Network)
line 122    triplelift.com, 13107-EB, DIRECT, 6c33edb13117fd86
             → seller_type=INTERMEDIARY  seller_name=Activision Blizzard (via EB Network)
line 347    thebrave.io, 52353142, DIRECT, c25b2154543746ac
             → seller_type=INTERMEDIARY  seller_name=smaato
line 489    pubmatic.com, 159884, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Goldbach neXT AG (via EB)
line 692    smartclip.net, 14799, DIRECT
             → seller_type=INTERMEDIARY  seller_name=gameloft
line 693    pubmatic.com, 159636, DIRECT, 5d62403b186f2ace
             → seller_type=INTERMEDIARY  seller_name=Gameloft (via EB)
line 1430   rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
             → seller_type=INTERMEDIARY  seller_name=Unruly Group LTD
line 1443   smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
             → seller_type=INTERMEDIARY  seller_name=topon
line 1598   onetag.com, 7d9af0b85b5070e, DIRECT
             → seller_type=INTERMEDIARY  seller_name=AdsYield Inc
warning

Malformed lines

3 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].
Evidence (3) 
line 120    pubmatic, 162439, RESELLER, 5d62403b186f2ace
             → reason=invalid ad system domain
line 1438   singularads, 548745, RESELLER
             → reason=invalid ad system domain
line 2005   smaato.com, 1100052485, RESELLER 07bcf65f187117b4
             → reason=relationship must be DIRECT or RESELLER, got 'RESELLER 07bcf65f187117b4'
info

DIRECT accounts registered to another domain

33 −8 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (25 of 33) 
line 11     rubiconproject.com, 19710, DIRECT, 0bfd66d529a55807
             → seller_domain=king.com  seller_name=Activision Blizzard Media Limited
line 25     aps.amazon.com, b6c954e9-1248-4725-ad8d-6eb9c6fe5a5a, DIRECT
             → seller_domain=king.com  seller_name=Activision Blizzard Media, LLC
line 26     pubmatic.com, 158814, DIRECT, 5d62403b186f2ace
             → seller_domain=king.com  seller_name=Activision
line 27     themediagrid.com, EWPMK3, DIRECT, 35d5010d7789b49d
             → seller_domain=king.com  seller_name=King
line 30     pubmatic.com, 158594, DIRECT, 5d62403b186f2ace
             → seller_domain=king.com  seller_name=Activision
line 39     triplelift.com, 9904, DIRECT, 6c33edb13117fd86
             → seller_domain=activision.com  seller_name=Activision Blizzard
line 40     verve.com, 15698, DIRECT, 0c8f5958fc2d6270 #Verve
             → seller_domain=king.com  seller_name=King
line 64     rubiconproject.com, 14554, DIRECT, 0bfd66d529a55807
             → seller_domain=gameloft.com  seller_name=Gameloft SE
line 65     smartclip.net, 2493, DIRECT
             → seller_domain=gameloft.com  seller_name=Gameloft
line 67     pubmatic.com, 158200, DIRECT, 5d62403b186f2ace
             → seller_domain=gameloft.com  seller_name=Gameloft
line 74     smartadserver.com, 1640, DIRECT
             → seller_domain=gameloft.com  seller_name=Gameloft
line 121    triplelift.com, 13107, DIRECT, 6c33edb13117fd86
             → seller_domain=activision.com  seller_name=Activision Blizzard
line 162    smartadserver.com, 4745, DIRECT, 060d053dcf45cbf3
             → seller_domain=activisionblizzard.com  seller_name=ACTIVISION RTB
line 176    smaato.com,1100055604, DIRECT, 07bcf65f187117b4
             → seller_domain=king.com  seller_name=A9 - King (Activision/Blizzard) (110004655)
line 227    pubnative.net, 1009052, DIRECT, d641df8625486a7b
             → seller_domain=king.com  seller_name=King
line 228    lkqd.net, 1369, DIRECT, 59c49fa9598a0117
             → seller_domain=king.com  seller_name=King
line 323    pubnative.net, 1009150, DIRECT, d641df8625486a7b
             → seller_domain=king.com  seller_name=King 
line 341    pubmatic.com, 165308, DIRECT, 5d62403b186f2ace
             → seller_domain=king.com  seller_name=Activision
line 342    smaato.com, 1100057611, DIRECT, 07bcf65f187117b4
             → seller_domain=king.com  seller_name=King (Activision/Blizzard) (Prebid)
line 383    smaato.com, 1100056678, DIRECT, 07bcf65f187117b4
             → seller_domain=king.com  seller_name=King
line 384    pubnative.net, 1009841, DIRECT, d641df8625486a7b
             → seller_domain=king.com  seller_name=King
line 402    themediagrid.com, UMJTQL, DIRECT, 35d5010d7789b49d
             → seller_domain=activision.com  seller_name=Activision Blizzard Media
line 455    pubnative.net, 1007617, DIRECT, d641df8625486a7b
             → seller_domain=king.com  seller_name=King 
line 484    adform.com, 3175, DIRECT
             → seller_domain=gb-next.ch  seller_name=Goldbach neXT AG
line 485    pubmatic.com, 163018, DIRECT, 5d62403b186f2ace
             → seller_domain=gb-next.ch  seller_name=Goldbach Group AG
info

Duplicate lines

68 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (25 of 68) 
ad_system: openx.com  seller_id: 540543195  relationship: RESELLER
ad_system: contextweb.com  seller_id: 561849  relationship: RESELLER
ad_system: gameloft.com  seller_id: king  relationship: DIRECT
ad_system: rubiconproject.com  seller_id: 13132  relationship: RESELLER
ad_system: appnexus.com  seller_id: 3615  relationship: RESELLER
ad_system: axonix.com  seller_id: 57264  relationship: RESELLER
ad_system: verve.com  seller_id: 15290  relationship: RESELLER
ad_system: dauup.com  seller_id: 34101  relationship: RESELLER
ad_system: opera.com  seller_id: pub7275292332480  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 164562  relationship: RESELLER
ad_system: peak226.com  seller_id: 12400  relationship: RESELLER
ad_system: sharethrough.com  seller_id: 6qlnf8sy  relationship: RESELLER
ad_system: risecodes.com  seller_id: 663cba61d3708c000172de04  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 1640  relationship: RESELLER
ad_system: thunder-monetize.com  seller_id: 6329293809  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 194730  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 2613193077  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4210  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 194974  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 161018  relationship: RESELLER
ad_system: pubnative.net  seller_id: 1007063  relationship: RESELLER
ad_system: pubnative.net  seller_id: 1003601  relationship: RESELLER
ad_system: themediagrid.com  seller_id: b8n9yh  relationship: RESELLER
ad_system: openx.com  seller_id: 541177349  relationship: RESELLER
ad_system: appnexus.com  seller_id: 13293  relationship: RESELLER

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