App Supply Index Monitor my app
iOS · New Jersey On-Line LLC

NJ.com

Developer URL
https://www.nj.com
app-ads.txt
https://www.nj.com/app-ads.txt · 200
Checked
Oct 7, 2026
B
81/100

360 lines · 202 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

Seller IDs not listed in the ad system's sellers.json

29 −11 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (25 of 29) 
line 12     mobfox.com, 82187, RESELLER, 5529a3d1f59865be
             → sellers_json: https://mobfox.com/sellers.json
line 13     pubmatic.com, 130444, DIRECT, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 21     rubiconproject.com, 208038, DIRECT, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 27     triplelift.com, 4989, DIRECT, 6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 64     tremorhub.com, z87wm, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 104    betweendigital.com, 46056, DIRECT
             → sellers_json: https://betweendigital.com/sellers.json
line 132    sonobi.com, 1030aa5329, RESELLER, d1a215d9eb5aee9e
             → sellers_json: https://sonobi.com/sellers.json
line 135    peak226.com, 14200, RESELLER
             → sellers_json: https://peak226.com/sellers.json
line 144    improvedigital.com, 1797, RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 145    pubmatic.com, 158651, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 146    e-planning.net, 03c50f11196de59b, RESELLER, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json
line 151    video.unrulymedia.com, 3227031674, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 152    rubiconproject.com, 26270, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 169    onetag.com, 74fb6052d135e76, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 180    themediagrid.com, R28I9J, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 183    video.unrulymedia.com, 4631344382657206988, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 199    onetag.com, 82bad7d17eccf7c, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 216    dauup.com, 35120, RESELLER
             → sellers_json: https://dauup.com/sellers.json
line 217    peak226.com, 20120, RESELLER
             → sellers_json: https://peak226.com/sellers.json
line 223    rubiconproject.com, 20086, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 231    video.unrulymedia.com, 2564526802, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 269    rubiconproject.com, 24606, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 270    rubiconproject.com, 25748, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 271    pubmatic.com, 164891, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 279    adelement.com, 48268, RESELLER
             → sellers_json: https://adelement.com/sellers.json
warning

DIRECT lines inconsistent with public data

7 −5 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (7) 
line 11     media.net, 8CU9PT8D5, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Advance local Media LLC (via OB)  domain in sellers.json: google.com
line 16     pubmatic.com, 157210, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Advance Digital Inc. (via EB)  domain in sellers.json: google.com
line 22     rubiconproject.com, 17776, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Google  domain in sellers.json: google.com
line 57     smartadserver.com, 4071, DIRECT
             → observed: the same account is marked DIRECT by 59 different companies
line 104    betweendigital.com, 46056, DIRECT
             → observed: the same account is marked DIRECT by 10 different companies
line 260    themediagrid.com, A7OJMU, DIRECT, 35d5010d7789b49d
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 35 different companies  name in sellers.json: Nimbus Advertising Solutions  domain in sellers.json: adsbynimbus.com
line 294    consumable.com, 2001622, direct, aefcd3d2f45b5070
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies  name in sellers.json: Nimbus Advertising Solutions Inc  domain in sellers.json: adsbynimbus.com
warning

Malformed lines

1 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].
Evidence (1) 
line 168    admanmedia, 35, RESELLER
             → reason: invalid ad system domain
info

Duplicate lines

16 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (16) 
ad_system: indexexchange.com  seller_id: 183756  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 156307  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 16698  relationship: RESELLER
ad_system: smaato.com  seller_id: 1100047487  relationship: RESELLER
ad_system: appnexus.com  seller_id: 3364  relationship: RESELLER
ad_system: sonobi.com  seller_id: 9a1db44c9c  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 160056  relationship: RESELLER
ad_system: lijit.com  seller_id: 411121  relationship: RESELLER
ad_system: improvedigital.com  seller_id: 1797  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 156557  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 437952716  relationship: RESELLER
ad_system: conversantmedia.com  seller_id: 100246  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158154  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20744  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4625  relationship: RESELLER
ad_system: xandr.com  seller_id: 13799  relationship: RESELLER
info

DIRECT accounts registered to another domain

4 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (4) 
line 15     pubmatic.com, 156636, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: advancedigital.com  name in sellers.json: Advance Digital Inc
line 18     pubmatic.com, 159879, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: advancedigital.com  name in sellers.json: Advance Digital Inc
line 19     pubmatic.com, 160025, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: advancedigital.com  name in sellers.json: Advance Digital Inc
line 171    adsbynimbus.com, 251bd376-5cf8-4af4-9f8d-92449f1f5e0d, DIRECT, dd263a8a859bd0e0
             → domain in sellers.json: syracuse.com  name in sellers.json: Syracuse.com
info

Ad systems without a public sellers.json

91

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 91) 
line 2      advancelocal.com, 1, DIRECT
             → sellers_json: HTTP 404
line 3      advancelocal.com, 5, DIRECT
             → sellers_json: HTTP 404
line 5      openx.com, 539142555, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 6      openx.com, 539363661, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 7      openx.com, 540303692, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 25     smaato.com, 1100036564, DIRECT
             → sellers_json: HTTP 403 to automated requests
line 26     smaato.com,1100037259, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 41     advertising.com, 28458, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 42     smaato.com, 1100047487, RESELLER, 07bcf65f187117b4
             → sellers_json: HTTP 403 to automated requests
line 43     appnexus.com, 3364, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 56     smartadserver.com, 4149, DIRECT
             → sellers_json: HTTP 404
line 57     smartadserver.com, 4071, DIRECT
             → sellers_json: HTTP 404
line 59     Appnexus.com, 1356, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403 to automated requests
line 61     appnexus.com, 3364, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 66     openx.com, 539154393, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 67     freewheel.tv, 799921, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 68     smartadserver.com, 3563, RESELLER
             → sellers_json: HTTP 404
line 73     pubnative.net, 1007180, RESELLER, d641df8625486a7b
             → sellers_json: HTTP 403 to automated requests
line 74     smaato.com, 1100047487, RESELLER, 07bcf65f187117b4
             → sellers_json: HTTP 403 to automated requests
line 76     yahoo.com, 59189, RESELLER
             → sellers_json: HTTP 429 to automated requests
line 85     openx.com, 537100188, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 90     loopme.com, 11498, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 91     smartadserver.com, 4839, RESELLER, 060d053dcf45cbf3
             → sellers_json: HTTP 404
line 94     appnexus.com, 9538, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403 to automated requests
line 95     sovrn.com, 253233, RESELLER, fafdf38b16bf6b2b
             → sellers_json: HTTP 403 to automated requests

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