DIRECT lines inconsistent with public data
504 −17 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 504)
line 167 leanback.digital,ESS-C978,DIRECT,b1d30350acaf0176 # MediaFuse (2021)
→ observed: the same account is marked DIRECT by 3 different companies
line 169 krushmedia.com,AJxF6R257a9M6CaTvK,DIRECT # KrushMedia (2021)
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: CTVBuyer domain in sellers.json: ctvbuyer.com
line 173 google.com,pub-7171208642811509,DIRECT,f08c47fec0942fa0 # google (2021)
→ observed: the same account is marked DIRECT by 4 different companies
line 177 pubmatic.com,148803,DIRECT,5d62403b186f2ace # Pubmatic (2021)
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: AdApex.io domain in sellers.json: adapex.io
line 178 pubmatic.com,157246,DIRECT,5d62403b186f2ace # Pubmatic (2021)
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Adapex.io (via EB) domain in sellers.json: google.com
line 182 google.com,pub-5781531207509232,DIRECT,f08c47fec0942fa0 # AdX (2021)
→ observed: the same account is marked DIRECT by 14 different companies name in sellers.json: Venatus Media domain in sellers.json: venatus.com
line 183 appnexus.com,806,DIRECT # Appnexus (2021)
→ observed: the same account is marked DIRECT by 12 different companies
line 184 conversantmedia.com,41150,DIRECT # Conversant (2021)
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Venatus Media domain in sellers.json: venatus.com
line 187 freewheel.tv,187721,DIRECT # Freewheel (2021)
→ observed: the same account is marked DIRECT by 16 different companies
line 188 freewheel.tv,196129,DIRECT # Freewheel (2021)
→ observed: the same account is marked DIRECT by 16 different companies
line 189 freewheel.tv,187865,DIRECT # Freewheel (2021)
→ observed: the same account is marked DIRECT by 16 different companies
line 190 freewheel.tv,196145,DIRECT # Freewheel (2021)
→ observed: the same account is marked DIRECT by 16 different companies
line 191 improvedigital.com,1012,DIRECT # Improve (2021)
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: Venatus Media Ltd. domain in sellers.json: venatus.com
line 192 indexexchange.com,188416,DIRECT # Index (2021)
→ observed: the same account is marked DIRECT by 9 different companies
line 193 indexexchange.com,183921,DIRECT # Index (2021)
→ observed: the same account is marked DIRECT by 10 different companies
line 196 admanmedia.com,594,DIRECT # Loopme (2021)
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: loopme domain in sellers.json: loopme.com
line 199 openx.com,540134228,DIRECT,6a698e2ec38604c6 # OpenX (2021)
→ observed: the same account is marked DIRECT by 8 different companies
line 205 smartadserver.com,3490,DIRECT # Smart Ad Server (2021)
→ observed: the same account is marked DIRECT by 8 different companies
line 207 sovrn.com,237754,DIRECT,fafdf38b16bf6b2b # Sovrn (2021)
→ observed: the same account is marked DIRECT by 10 different companies
line 210 video.unrulymedia.com,UNRX-PUB-29dad46b-9bec-43c7-b950-c59d09cc8c71,DIRECT # Unruly (2021)
→ observed: the same account is marked DIRECT by 7 different companies
line 211 video.unrulymedia.com,985572675,DIRECT # Unruly (2021)
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Venatus Media Limited domain in sellers.json: venatusmedia.com
line 212 video.unrulymedia.com,2864567592,DIRECT # Unruly (2021)
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Google EB - Venatus Media domain in sellers.json: google.com
line 213 rhythmone.com,985572675,DIRECT,a670c89d4a324e47 # Unruly (2021)
→ observed: the same account is marked DIRECT by 6 different companies
line 216 advertising.com,2694,DIRECT # Verizon (2021)
→ observed: the same account is marked DIRECT by 8 different companies
line 220 mediafuse.com,316569,DIRECT # MediaFuse (2021)
→ observed: the same account is marked DIRECT by 4 different companies