DIRECT lines inconsistent with public data
11 −4 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (11)
line 66 risecodes.com, 6a97fb9559ff160001070f05, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: BidstreamMedia domain in sellers.json: bidstreammedia.com
line 231 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 247 seedtag.com, 6a8495f8f228bc0007dad9eb, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 253 rubiconproject.com, 27190, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 281 media.net, 8CUFH5PHR, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: WeatherBug, by GroundTruth (via OB) domain in sellers.json: google.com
line 309 opera.com, pub9835299637632, DIRECT, 55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Nativo domain in sellers.json: nativo.com
line 323 themediagrid.com, A7OJMU, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: Nimbus Advertising Solutions domain in sellers.json: adsbynimbus.com
line 328 smartyads.com, 9pBfQFFJ24PI7Ht7PFfE, DIRECT, fd2bde0ff2e62c5d
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: adsbynimbus domain in sellers.json: adsbynimbus.com
line 381 pubmatic.com, 166160, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: WeatherBug OB (via EB) domain in sellers.json: google.com
line 585 yieldmo.com, 3753928507550277804, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Weather bug (via Google EB) domain in sellers.json: google.com
line 768 bidmachine.io,1717,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Antengo SSP domain in sellers.json: sellwild.com