DIRECT lines inconsistent with public data
33 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 33)
line 135 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 155 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 614 toponad.com, 1661f80179644e, DIRECT, 1d49fe424a1a456d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 52 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 616 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 676 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 690 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 713 onetag.com, 82e44d118b79600, DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 715 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 721 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 725 opera.com, pub11079554715136, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 61 different companies
line 730 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 751 themediagrid.com, NG9STC, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: ADLOGIC TECHNOLOGY PTE. LTD domain in sellers.json: mintegral.com
line 764 zmaticoo.com, 114490, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Ignitemedia domain in sellers.json: ignitemediatech.com
line 818 smaato.com, 1100057546, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 47 different companies
line 819 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 1349 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 1350 opera.com,pub7507776842240,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 57 different companies
line 1355 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 1526 rubiconproject.com, 26442, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 30 different companies
line 1527 rubiconproject.com, 26440, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 30 different companies
line 1628 bidmachine.io, 200, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies name in sellers.json: Yandex SSP domain in sellers.json: yandex.com
line 1818 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 1833 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1855 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1856 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies