DIRECT lines inconsistent with public data
77 −15 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 77)
line 171 admanmedia.com, 795, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Playwire domain in sellers.json: playwiremedia.com
line 447 aps.amazon.com,d66f8965-e8d8-4296-86b1-fde3ee7c1b74,DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Playwire domain in sellers.json: playwire.com
line 451 indexexchange.com,587993,DIRECT,50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 7 different companies
line 452 contextweb.com,562345,DIRECT,89ff185a4c4e857c
→ observed: the same account is marked DIRECT by 3 different companies
line 453 sharethrough.com,836e302e,DIRECT,d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Playwire - TAM (DNU) domain in sellers.json: playwire.com
line 454 themediagrid.com,KA3Q45,DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 461 applovin.com, 16febeab1bb6c49aea052352269e9334, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 470 appnexus.com, 7140, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 10 different companies
line 471 xandr.com, 13080, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 478 betweendigital.com, 44634, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Playwire LLC domain in sellers.json: playwire.com
line 492 chartboost.com, 60196c4bc0d66007ec2cef9a, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 567 conversantmedia.com, 40510, DIRECT, 03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: Playwire Media domain in sellers.json: playwire.com
line 578 adingo.jp, 24272, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 588 fyber.com, 214161, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Playwire domain in sellers.json: playwire.com
line 646 indexexchange.com, 186266, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 10 different companies
line 647 indexexchange.com, 186779, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 10 different companies
line 648 indexexchange.com, 188893, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 3 different companies
line 649 indexexchange.com, 193336, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 9 different companies
line 653 ironsrc.com, 316842, DIRECT, 79929e88b2ba73bc
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Playwire domain in sellers.json: tellmewow.com
line 699 themediagrid.com, 6QY7B4, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 8 different companies
line 703 media.net, 8CU11059L, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Playwire, LLC (via OB) domain in sellers.json: google.com
line 705 media.net, 8CUKT66GG, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Playwire, LLC (via OB) domain in sellers.json: google.com
line 706 media.net, 8CU4G0VV3, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Playwire, LLC domain in sellers.json: playwire.com
line 709 nativo.com, 5711, DIRECT, 59521ca7cc5e9fee
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Amazon Unified Ad Marketplace domain in sellers.json: aps.amazon.com/aps/unified-ad-marketplace/
line 712 inmobi.com, 8f261ace12c3486ba2e0d2011cd97976, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 7 different companies