DIRECT lines inconsistent with public data
224 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 224)
line 81 pubmatic.com, 158039, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Playwire (via EB) domain in sellers.json: google.com
line 84 spotxchange.com, 246977, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 4 different companies
line 85 spotx.tv, 246977, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 4 different companies
line 95 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 160 different companies
line 126 rubiconproject.com, 23148, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 127 rubiconproject.com, 23180, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 134 pubmatic.com,160918,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: IQIYI INTERNATIONAL SINGAPORE PTE. LTD. (via OB) (via EB) domain in sellers.json: google.com
line 144 pubmatic.com, 161105, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: IQIYI INTERNATIONAL SINGAPORE PTE. LTD. (via Admob OB) (via EB) domain in sellers.json: google.com
line 176 rubiconproject.com, 20884, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd. domain in sellers.json: publift.com
line 178 openx.com, 540938618, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 179 criteo.com, B-056930, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 3 different companies
line 180 themediagrid.com, U9IDX4, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd domain in sellers.json: publift.com
line 181 teads.tv, 19340, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Australia domain in sellers.json: publift.com
line 183 indexexchange.com, 186407, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 184 video.unrulymedia.com, UNRX-PUB-a34a2f68-d5c2-4289-a7e3-5414a99e7e7f, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 188 video.unrulymedia.com, 197409739, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 189 rhythmone.com, 197409739, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 3 different companies
line 190 sovrn.com, 267370, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 3 different companies
line 191 lijit.com, 267370, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty. Ltd. domain in sellers.json: publift.com
line 192 lijit.com, 267370-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty. Ltd. (via Google EB) domain in sellers.json: google.com
line 222 triplelift.com, 3084, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: PubLift domain in sellers.json: publift.com
line 223 triplelift.com, 3084-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: PubLift (via EB Network) domain in sellers.json: google.com
line 224 uis.mobfox.com, 82221, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: CHEN CHENGDONG domain in sellers.json: dot.lovecoloringgame.cc
line 233 aps.amazon.com,8b48e249-e9e6-4a52-8b48-396ea93403e8,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd domain in sellers.json: publift.com
line 259 connectad.io, 152, DIRECT, 85ac85a30c93b3e5
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd domain in sellers.json: publift.com