DIRECT lines inconsistent with public data
137 −23 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 137)
line 20 rubiconproject.com, 20884, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd. domain in sellers.json: publift.com
line 23 openx.com, 540938618, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 25 criteo.com, B-056930, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 3 different companies
line 26 themediagrid.com, U9IDX4, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd domain in sellers.json: publift.com
line 28 teads.tv, 19340, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Australia domain in sellers.json: publift.com
line 31 indexexchange.com, 186407, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 33 video.unrulymedia.com, UNRX-PUB-a34a2f68-d5c2-4289-a7e3-5414a99e7e7f, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 37 video.unrulymedia.com, 197409739, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 38 rhythmone.com, 197409739, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 3 different companies
line 40 sovrn.com, 267370, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 3 different companies
line 41 lijit.com, 267370, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty. Ltd. domain in sellers.json: publift.com
line 42 lijit.com, 267370-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty. Ltd. (via Google EB) domain in sellers.json: google.com
line 62 triplelift.com, 3084, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: PubLift domain in sellers.json: publift.com
line 63 triplelift.com, 3084-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: PubLift (via EB Network) domain in sellers.json: google.com
line 65 uis.mobfox.com, 82221, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: CHEN CHENGDONG domain in sellers.json: dot.lovecoloringgame.cc
line 77 aps.amazon.com,8b48e249-e9e6-4a52-8b48-396ea93403e8,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd domain in sellers.json: publift.com
line 119 connectad.io, 152, DIRECT, 85ac85a30c93b3e5
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift Pty Ltd domain in sellers.json: publift.com
line 124 indexexchange.com, 190906, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 8 different companies
line 125 lijit.com, 244287, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: ConnectAd Realtime Inc domain in sellers.json: connectad.io
line 126 onetag.com, 5d4e109247a89f6, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 133 improvedigital.com, 2030, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 134 inskinmedia.com, 126450, DIRECT, 7c0396763f74a3d5
→ observed: the same account is marked DIRECT by 3 different companies
line 144 rubiconproject.com, 23844, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Monet Engine Inc domain in sellers.json: amxrtb.com
line 148 amxrtb.com, 105199401, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift domain in sellers.json: publift.com
line 151 kargo.com, 8538, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Publift domain in sellers.json: publift.com