DIRECT lines inconsistent with public data
107 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 107)
line 30 appnexus.com, 8331, DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 4 different companies
line 33 pubmatic.com, 157898, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: OpsCo, LLC domain in sellers.json: ops.co
line 34 pubmatic.com, 158155, DIRECT, 5d62403b186f2ace #EBDA
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: OpsCo (via EB) domain in sellers.json: google.com
line 41 lijit.com, 246540, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: OpsCo domain in sellers.json: ops.co
line 42 lijit.com, 246540-eb, DIRECT, fafdf38b16bf6b2b #EBDA
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: OpsCo (via Google EB) domain in sellers.json: google.com
line 45 sonobi.com, bc2afab5f7, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: OpsCo, LLC domain in sellers.json: ops.co
line 61 sonobi.com, 2be262e4a9, DIRECT ##EBDA
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: OpsCo LLC (via OB) domain in sellers.json: google.com
line 63 amxrtb.com, 105199479, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: OpsCo LLC domain in sellers.json: ops.co
line 73 onetag.com, 708f408a834b7a4, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: OpsCo LLC domain in sellers.json: ops.co
line 80 onetag.com, 708f408a834b7a4-OB, DIRECT #OneTag EBDA
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: OpsCo LLC (via OB) domain in sellers.json: google.com
line 107 sonobi.com, 958b3124d0, DIRECT ##oRTB
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: OpsCo LLC. domain in sellers.json: ops.co
line 129 video.unrulymedia.com, 453338987, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: OpsCo LLC domain in sellers.json: ops.co
line 155 yieldmo.com, 3844643059081879716, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Ops Co domain in sellers.json: ops.co
line 160 flashb.id, 05b21793-eb84-5ee3-90dc-103b9023905f, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: OpsCo LLC domain in sellers.json: ops.co
line 192 kueez.com, 152ccfac9a25f879a83f4b97a89216a0, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: YieldLift domain in sellers.json: ops.co
line 196 dxkulture.com, 2332, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: OpsCo domain in sellers.json: ops.co
line 204 mediafuse.com, 850, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: OpsCo domain in sellers.json: ops.co
line 215 mediafuse.com, 850, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: OpsCo domain in sellers.json: ops.co
line 247 33across.com,0010b00001rrPUnAAM,DIRECT,bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: The COOL Company domain in sellers.json: insticator.com
line 255 aps.amazon.com,70fb13d1-ab65-42ac-a7ca-0b4e680d5c92,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Insticator, Inc. domain in sellers.json: insticator.com
line 258 lijit.com,257618,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: The COOL Company domain in sellers.json: insticator.com
line 274 indexexchange.com,190243,DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 4 different companies
line 281 triplelift.com,8446,DIRECT,6c33edb13117fd86
→ observed: the same account is marked DIRECT by 6 different companies
line 304 indexexchange.com,187071,DIRECT,50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 3 different companies
line 308 pubmatic.com,157119,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Insticator Inc. (dba The COOL Company)(via EB) domain in sellers.json: google.com