DIRECT lines inconsistent with public data
490 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 490)
line 432 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 1201 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 1202 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 1206 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 1210 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 1219 pubmatic.com, 162223, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 25 different companies name in sellers.json: Opera domain in sellers.json: opera.com
line 1544 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 1591 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 1609 axis-marketplace.com, 239, DIRECT
→ observed: the same account is marked DIRECT by 69 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 1610 adyoulike.com, 4ad745ead2958bf7, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 1612 supply.colossusssp.com, 838, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis domain in sellers.json: axis-marketplace.com
line 1613 insticator.com,178a035b-0561-4fec-a9a6-f973ee4c8c31,DIRECT,b3511ffcafb23a32
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis-marketplace domain in sellers.json: axis-marketplace.com
line 1614 rubiconproject.com, 26980, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 31 different companies name in sellers.json: AXIS CORP LTD domain in sellers.json: axis-marketplace.com
line 1616 media.net, 8cup0enj, DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 1617 onetag.com, 8c85507deac979a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 31 different companies name in sellers.json: Axis Corp Ltd. domain in sellers.json: axis-marketplace.com
line 1618 opera.com,pub12108925371520,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 29 different companies name in sellers.json: Axis-Marketplace domain in sellers.json: axis-marketplace.com
line 1619 rtbhouse.com, v4Y3snBsel6fYC6mSzdf, DIRECT
→ observed: the same account is marked DIRECT by 29 different companies
line 1621 kueez.com, 4e6bcaa6797e0019a2362406888380d6, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 1689 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1806 bematterfull.com, 92391776902, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1906 risecodes.com, 67ac81ac2c875500018fbbfc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 2061 adbro.me,d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc,DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 2088 adyoulike.com,4ad745ead2958bf7,DIRECT
→ observed: the same account is marked DIRECT by 18 different companies
line 2093 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 2097 algorix.co,60019,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io