DIRECT lines inconsistent with public data
48 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 48)
line 311 applovin.com, 9eaf9ad6dc92d5fcn6f47c30168fb8fq, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 312 mintegral.com, 19435, DIRECT, 0aeed123c80d6423
→ observed: the same account is marked DIRECT by 3 different companies
line 313 google.com, pub-3940498599942544, DIRECT, f08c47fec0986fa0
→ observed: the same account is marked DIRECT by 3 different companies
line 1366 spinx.biz,1373698936,DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: Say Games domain in sellers.json: say.games
line 1367 lijit.com,517272,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 1368 start.io,150505487,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: zMaticoo.com domain in sellers.json: zmaticoo.com
line 1388 connatix.com,1987050886044473,DIRECT,2af98acdee0e81ed
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: ZMATICOO INC domain in sellers.json: zmaticoo.com
line 1395 qntv.io,12410726,DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 1404 targetbetter.com,Z84235,DIRECT
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: DoBestNow domain in sellers.json: dobestnow.com
line 1419 opera.com,pub15287248011200,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 13 different companies
line 1459 opera.com,pub5865193350528,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: zMaticoo domain in sellers.json: zmaticoo.com
line 1652 cloudx.io, PRC5t86QI43nT9S67hpV5, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: lumindreams domain in sellers.json: lumindreams.com
line 1696 programmaticx.ai, 100682, DIRECT, b42d42eb28400efa
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: falcongames domain in sellers.json: falcongames.com
line 1697 targetbetter.com, 6481, DIRECT
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: fugo domain in sellers.json: fugo.com.tr
line 1702 themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 49 different companies name in sellers.json: Copper6 Ltd domain in sellers.json: copper6.com
line 1709 start.io, 139527569, DIRECT
→ observed: the same account is marked DIRECT by 49 different companies name in sellers.json: Bigo domain in sellers.json: bigo.tv
line 1713 rubiconproject.com, 24400, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: start.io Inc domain in sellers.json: start.io
line 1729 themediagrid.com, FWN84J, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 77 different companies name in sellers.json: Start.io Inc domain in sellers.json: start.io
line 1756 taboola.com, 1618213, DIRECT, c228e6794e811952
→ observed: the same account is marked DIRECT by 52 different companies
line 1808 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1827 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1828 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 1830 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 1853 oko.uk, a4eb11dd-9bc5-4d77-9877-71f69dcfc08f, DIRECT, b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 46 different companies
line 1868 admatic.de, ade-pub-4967241771, DIRECT, uufps1dh5stc6euk
→ observed: the same account is marked DIRECT by 44 different companies