DIRECT lines inconsistent with public data
13 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (13)
line 1 google.com, pub-2890559903928937, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: PING FAN
line 2 google.com, pub-1980576454975917, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: LIU YING
line 3 google.com, pub-1831984866835672, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: ZHANG JING
line 5 triplelift.com, 10344, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 3 different companies
line 6 triplelift.com, 10344-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Simple Design Limited (via EB Network) domain in sellers.json: google.com
line 8 smaato.com, 1100047005, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: ZhengZhou Atlas Information Technology Co., Ltd domain in sellers.json: simpledesign.ltd
line 10 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 43 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 73 pubmatic.com, 160832, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Hangzhou Inshot Tech Co.,Ltd (via EB) domain in sellers.json: google.com
line 74 pubmatic.com, 160468, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Simple Design Limited (via EB) domain in sellers.json: google.com
line 75 pubmatic.com, 168240, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Simple Design Limited (AdMob OB) (via EB) domain in sellers.json: simpledesign.ltd
line 79 openx.com, 545628478, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 80 indexexchange.com, 195652, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 3 different companies