DIRECT lines inconsistent with public data
563 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 563)
line 18 imds.tv, 82766, DIRECT, ae6c32151e71f19d
→ observed: the same account is marked DIRECT by 5 different companies
line 19 advertising.com, 82766, DIRECT, ae6c32151e71f19d
→ observed: the same account is marked DIRECT by 5 different companies
line 20 33across.com, 0015a00002fO3V4AAK, DIRECT, bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Adipolo domain in sellers.json: adipolo.com
line 22 triplelift.com, 14873, DIRECT, 6c33edb13117fd86 #first
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: First Media Israel domain in sellers.json: first.media
line 26 wovenaudience.com, 1023, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Greeter Holdings Ltd. domain in sellers.json: adipolo.com
line 27 lijit.com, 613988, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 3 different companies
line 32 rubiconproject.com, 27408, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Zero1 Inc (DBA VDO.AI) domain in sellers.json: vdo.ai
line 45 nativo.com, 6180, DIRECT, 59521ca7cc5e9fee
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Woven Audience Network domain in sellers.json: wovenaudience.com/
line 47 imds.tv, 82766, DIRECT, ae6c32151e71f19d
→ observed: the same account is marked DIRECT by 5 different companies
line 48 advertising.com, 82766, DIRECT, ae6c32151e71f19d
→ observed: the same account is marked DIRECT by 5 different companies
line 49 33across.com, 0015a00002fO3V4AAK, DIRECT, bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Adipolo domain in sellers.json: adipolo.com
line 52 openx.com, 566756867, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 6 different companies
line 58 first.media, 1010, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 59 triplelift.com, 13982, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: First Media domain in sellers.json: first.media
line 60 qntv.io, 12290726, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: SuperCent domain in sellers.json: supercent.io
line 63 openx.com, 562857054, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 64 openx.com, 562857053, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 70 teal.works, 0000075, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Adipolo Ltd domain in sellers.json: adipolo.com
line 78 triplelift.com, 9636, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Evolution ADV domain in sellers.json: evolutionadvance.com
line 79 indexexchange.com, 213773, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 7 different companies
line 80 bidfuse.com, bf020920251343, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Burny Games domain in sellers.json: burny.games
line 82 adagio.io, 1531, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Bidfuse domain in sellers.json: bidfuse.com
line 83 Media.net, 8CU4FR18I, DIRECT #OB-OPA
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Burny Games domain in sellers.json: burny.games
line 84 triplelift.com, 13982, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: First Media domain in sellers.json: first.media
line 85 triplelift.com, 13982-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: First Media (via EB Network) domain in sellers.json: google.com