DIRECT lines inconsistent with public data
221 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 221)
line 796 dauup.com, 34202, DIRECT, 4daba13e2b0dfd92
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 34 different companies name in sellers.json: Ignite Media domain in sellers.json: ignitemediatech.com
line 810 pubnative.net, 1008060, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 57 different companies name in sellers.json: MELODONG LIMITED domain in sellers.json: melodong.com
line 836 cas.ai, b2659234, DIRECT
→ observed: the same account is marked DIRECT by 56 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 887 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 904 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 931 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 932 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 934 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 940 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 941 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 943 screenil.com, 554156, DIRECT
→ observed: the same account is marked DIRECT by 65 different companies
line 965 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 969 supply.colossusssp.com, 821, DIRECT, 6c5b49d96ec1b458
→ observed: the same account is marked DIRECT by 64 different companies name in sellers.json: BIGO TECHNOLOGY PTE. domain in sellers.json: bigo.sg
line 980 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 981 video.unrulymedia.com, 1382908057, DIRECT
→ observed: the same account is marked DIRECT by 41 different companies
line 991 video.unrulymedia.com, 463431857, DIRECT
→ observed: the same account is marked DIRECT by 39 different companies name in sellers.json: BIGO domain in sellers.json: https://www.bigo.sg/
line 1019 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1042 betweendigital.com, 44972, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: BIGO TECHNOLOGY PTE. LTD. domain in sellers.json: bigo.sg
line 1080 themediagrid.com, 9FRCA5, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: TEAL DIGITAL GROUP LTD domain in sellers.json: teal.works
line 1144 qntv.io, 72910251, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: learnings domain in sellers.json: learnings.ai
line 1148 adsolut.in, 18057, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: BIGO Apps domain in sellers.json: bigo.sg
line 1149 playstream.media, 3185, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: BIGO Apps domain in sellers.json: bigo.sg
line 1157 themediagrid.com, Q6VXLE, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Adsolut Media Private Limited domain in sellers.json: playstream.media
line 1159 sharethrough.com, inExmllk, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 35 different companies name in sellers.json: Frontstory - oRTB domain in sellers.json: omgstudios.com
line 1161 admanmedia.com, 2286, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: OMG Studios Ltd domain in sellers.json: omgstudios.com