DIRECT lines inconsistent with public data
5 −15 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (5)
line 16 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 38 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 409 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 783 richaudience.com,flNoR9ht06,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: POWERENGINE PTE.LIMITED domain in sellers.json: zmaticoo.com
line 883 yeahmobi.com,5135224,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Vungle domain in sellers.json: vungle.com