DIRECT lines inconsistent with public data
60 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 60)
line 7 pubmatic.com, 158486, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: DraftKings, Inc. domain in sellers.json: google.com
line 24 openx.com, 538929384, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 29 pubmatic.com, 162307, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Amagi domain in sellers.json: amagi.com
line 30 yahoo.com, 60076, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 32 spotx.tv, 298868, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 4 different companies
line 37 video.unrulymedia.com, 2161656799, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 39 google.com, pub-8163703492351455, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 40 xandr.com, 14591, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 41 safex.tv, 5015, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Amagi domain in sellers.json: amagi.com
line 42 freewheel.tv, 1596492, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 44 beachfront.com, 13920, DIRECT, e2541279e8e2ca4d
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Amagi Corporation domain in sellers.json: amagi.com
line 61 appnexus.com, 9284, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 18 different companies
line 82 indexexchange.com, 190243, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 88 lijit.com, 260980-eb, DIRECT, fafdf38b16bf6b2b #SOVRN
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Carambola Media Ltd (via Google EB) domain in sellers.json: google.com
line 89 lijit.com, 260980, DIRECT, fafdf38b16bf6b2b #SOVRN
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Carambola Media Ltd domain in sellers.json: carambola.com
line 92 lijit.com, 260980, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Carambola Media Ltd domain in sellers.json: carambola.com
line 104 onetag.com, 7e8a7a8b36e19a7, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Carambola domain in sellers.json: carambo.la
line 109 openx.com, 540224251, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 23 different companies
line 118 pubmatic.com, 157577, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: Next Millennium Media, Inc. domain in sellers.json: nextmillennium.io
line 122 pubmatic.com, 162352, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Carambola domain in sellers.json: carambola.com
line 124 risecodes.com, 6447be2964ef8b00016d7836, Direct
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: CarambolaAI domain in sellers.json: carambo.la
line 126 risecodes.com, 6447be2964ef8b00016d7836, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: CarambolaAI domain in sellers.json: carambo.la
line 149 triplelift.com, 8446, DIRECT, 6c33edb13117fd86
→ observed: the same account is marked DIRECT by 6 different companies
line 153 xandr.com, 7396, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: FireArc Technologies LTD domain in sellers.json: carambola.com
line 167 appnexus.com, 13212, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 7 different companies