DIRECT lines inconsistent with public data
834 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 834)
line 2 152media.com, 152, direct
→ observed: the same account is marked DIRECT by 5 different companies
line 3 152media.com,152,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 56 33across.com, 0010b00002cmhzgaay, direct, bbea06d9c4d2853c
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Luna Media domain in sellers.json: lunamedia.io
line 83 33across.com, 001Pg00001bAsXcIAK, DIRECT, bbea06d9c4d2853c
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 88 33across.com,0010b00002cmhZGAAY,DIRECT,bbea06d9c4d2853c
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Luna Media domain in sellers.json: lunamedia.io
line 128 9dotsmedia.com, 4516, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 300 Xapads.com, 117234, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 318 aceex.io, 348, direct
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Tilting Point domain in sellers.json: tiltingpoint.com
line 326 aceex.io,348,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Tilting Point domain in sellers.json: tiltingpoint.com
line 348 acunexus.com, 0353ab4cbed5beae847a7ff6e220b5cf38074, DIRECT
→ observed: the same account is marked DIRECT by 50 different companies name in sellers.json: Bidmachine domain in sellers.json: www.bidmachine.io
line 432 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 32 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 457 adcolony.com, c7b2bb9f944ae42a, direct, 1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 528 adform.com, 2600, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: ADTARGET MEDYA A.S. domain in sellers.json: adtarget.com.tr
line 541 adform.com, 2904, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 643 adingenious.com, 41772, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 677 adingo.jp, 25104, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 693 adipolo.com, 22841986729, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: 22841986729 domain in sellers.json: zimadgames.com
line 697 adipolosolutions.com, 22841986729, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: com.stealthgame.master domain in sellers.json: com.stealthgame.master
line 705 admagnetix.io, 201930, direct
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: audiomob domain in sellers.json: audiomob.com
line 716 admanmedia.com, 2054, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 728 admanmedia.com, 2250, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Adinmo domain in sellers.json: adinmo.com
line 729 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 731 admanmedia.com, 2286, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: OMG Studios Ltd domain in sellers.json: omgstudios.com
line 737 admanmedia.com, 37, direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: iqzone domain in sellers.json: iqzone.com
line 748 admanmedia.com, 647, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: anzu.io domain in sellers.json: anzu.io