DIRECT lines inconsistent with public data
317 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 317)
line 134 admanmedia.com,2054,DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 141 admanmedia.com,2269,DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 143 admanmedia.com,2286,DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: OMG Studios Ltd domain in sellers.json: omgstudios.com
line 150 admatic.com.tr,adm-pub-3033566192,DIRECT,uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 160 admixer.net,142f7ae2-b259-439a-801d-0b1146b8518d,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 165 admixer.net,6453e352-f022-471f-ae8e-e1ff54183704,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 12 different companies name in sellers.json: Topon Ad domain in sellers.json: toponad.com
line 171 admixer.net,f6790c61-b9ce-49b0-b809-059710d60dfd,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 176 adsolut.in,18057,DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: BIGO Apps domain in sellers.json: bigo.sg
line 227 algorix.co,260584,DIRECT,5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: JFTECH domain in sellers.json: xmeye.net
line 242 algorix.co,604553,DIRECT,5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 405 betweendigital.com,44972,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: BIGO TECHNOLOGY PTE. LTD. domain in sellers.json: bigo.sg
line 407 betweendigital.com,45117,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Hafo Technology Limited domain in sellers.json: toponad.com
line 491 cas.ai,b2659234,DIRECT
→ observed: the same account is marked DIRECT by 56 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 519 consumable.com,2001598,DIRECT,aefcd3d2f45b5070
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 53 different companies name in sellers.json: OMG Studios domain in sellers.json: omgstudios.com
line 614 criteo.com,B-057702,DIRECT,9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 25 different companies
line 616 criteo.com,B-063105,DIRECT,9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 20 different companies
line 630 dauup.com,34202,DIRECT,4daba13e2b0dfd92
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 34 different companies name in sellers.json: Ignite Media domain in sellers.json: ignitemediatech.com
line 635 disqus.com,998,DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 637 dobyai.com,36688,DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 653 e-planning.net,ef8dc1dee54baf18,DIRECT,c1ba615865ed87b2
→ observed: the same account is marked DIRECT by 16 different companies
line 680 flat-ads.com,182,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 13 different companies name in sellers.json: DoByAI domain in sellers.json: dobyai.com
line 742 google.com,pub-3990748024667386,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 759 gothamads.com,3028,DIRECT,d9c86e5dec870222
→ observed: the same account is marked DIRECT by 13 different companies
line 786 ignitemediatech.com,pub_61350,DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: SayGames Ltd domain in sellers.json: say.games
line 795 improvedigital.com,1234,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai