DIRECT lines inconsistent with public data
6 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (6)
line 30 applovin.com, 8aacf8b3f95724a4e0d81720a61643b0, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Spigot domain in sellers.json: eastendtech.ky
line 44 aps.amazon.com,1b450799-212e-4727-9aed-239e912197f1,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 59 bidmachine.io, 377, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: East End Tech domain in sellers.json: eastendtech.ky
line 89 facebook.com, 413861110600463, DIRECT, c3e20eee3f780d68
→ observed: the same account is marked DIRECT by 3 different companies
line 99 google.com, pub-6302725052420063, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: East End Technologies Ltd. domain in sellers.json: trendingvibe.com
line 436 vungle.com,654511291f514a0011d49c74,DIRECT,c107d686becd2d77
→ observed: the same account is marked DIRECT by 3 different companies