DIRECT lines inconsistent with public data
193 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 193)
line 21 google.com, pub-7002491002409919, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 11 different companies
line 38 smartadserver.com, 4016, DIRECT, 060d053dcf45cbf3 #Global
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: SmartPGMarketplace domain in sellers.json: dynadmic.com
line 39 smartadserver.com, 4012, DIRECT, 060d053dcf45cbf3 #EUR
→ observed: the same account is marked DIRECT by 45 different companies
line 40 smartadserver.com, 4071, DIRECT, 060d053dcf45cbf3 #USD
→ observed: the same account is marked DIRECT by 59 different companies
line 41 smartadserver.com, 4073, DIRECT, 060d053dcf45cbf3 #BRL
→ observed: the same account is marked DIRECT by 43 different companies
line 42 smartadserver.com, 4074, DIRECT, 060d053dcf45cbf3 #MXN
→ observed: the same account is marked DIRECT by 43 different companies
line 43 media.net, 8CU8MP8E7, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Netlink Online (via OB) domain in sellers.json: google.com
line 357 pangleglobal.com, Account ID, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies
line 551 bid-matrix.com, 11331697, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 554 target.my.com, 11331697, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 589 soloway.ru, 11331697, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 670 yabbi.me, f12bd731-2eb9-487c-9260-0c350e2d312b, DIRECT
→ observed: the same account is marked DIRECT by 36 different companies
line 694 pangleglobal.com, 67375,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Zego Global Pte Ltd domain in sellers.json: zegostudio.com
line 695 yandex.com, 105156037, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 947 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 1017 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 1054 google.com, pub-5472329589306100, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Zego Global Pte Ltd
line 1058 uis.mobfox.com, 2106, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Zego Studio domain in sellers.json: zegostudio.com
line 1062 inmobi.com, 8ae306362ade414ca59f05bfdefc5465, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 3 different companies
line 1104 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 1198 google.com, pub-9434408208217326, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies
line 1200 smartadserver.com, 4815, DIRECT, 060d053dcf45cbf3
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: ikame domain in sellers.json: ikameglobal.com
line 1240 vdo.ai, 4107, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Ikame global domain in sellers.json: begamob.com
line 1241 atlas5.co, 4107, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 1242 walletcircle.co, 4107, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies