DIRECT lines inconsistent with public data
7 −16 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (7)
line 10 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 398 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 510 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 527 onetag.com, 5adaad445a0a050, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 528 onetag.com, 5adaad445a0a050-OB, DIRECT
→ observed: the same account is marked DIRECT by 63 different companies
line 538 criteo.com, B-064291, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 539 themediagrid.com, DKRL8Y, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies