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Developer URL: http://www.reuters.com
app-ads.txt: https://www.reuters.com/app-ads.txt · 200
Checked: Oct 7, 2026

67/100

97 lines · 70 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

18 −22 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (18)

line 18     beachfront.com, 13920, DIRECT, e2541279e8e2ca4d
             → observed: the same account is marked DIRECT by 9 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: amagi.com
line 22     my-cast.tv, 987056, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Amagi  domain in sellers.json: amagi.com
line 23     bold-win.com, 1036, DIRECT, 71746737d0bab951
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Amagi  domain in sellers.json: amagi.com
line 24     freewheel.tv, 1596492, DIRECT
             → observed: the same account is marked DIRECT by 6 different companies
line 32     google.com, pub-8163703492351455, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 10 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: amagi.com
line 34     itn-digital.com, 5826, DIRECT, 9d7ad62e1a5c9307
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: AMAGI  domain in sellers.json: amagi.com
line 35     lgads.tv, 830718, DIRECT
             → observed: the same account is marked DIRECT by 7 different companies
line 40     telaria.com, 86wyq-8imy6, DIRECT, 1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 8 different companies  name in sellers.json: Amagi O&O  domain in sellers.json: amagi.com
line 41     tremorhub.com, 86wyq-8imy6, DIRECT, 1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 8 different companies  name in sellers.json: Amagi O&O  domain in sellers.json: amagi.com
line 42     altitude-arena.com, 9842K4OT396TP21A2CEHKBES38, DIRECT
             → observed: the same account is marked DIRECT by 3 different companies
line 44     video.unrulymedia.com, 2161656799, DIRECT
             → observed: the same account is marked DIRECT by 9 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: amagi.com
line 46     pubmatic.com, 162307, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies  name in sellers.json: Amagi  domain in sellers.json: amagi.com
line 48     safex.tv, 5015, DIRECT
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: Amagi  domain in sellers.json: amagi.com
line 49     lijit.com, 499619 , DIRECT, fafdf38b16bf6b2n
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: Amagi  domain in sellers.json: amagi.com
line 51     tvp.tv, BK88, DIRECT, 1125b6434104a723
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: www.amagi.com
line 55     xandr.com, 15229, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 5 different companies
line 56     xandr.com, 14591, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 9 different companies  name in sellers.json: Amagi Corporation  domain in sellers.json: amagi.com
line 62     openx.com, 559091134, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 3 different companies

warning

Seller IDs not listed in the ad system's sellers.json

6 −7 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (6)

line 19     beachfront.com, 15082, RESELLER, e2541279e8e2ca4d
             → sellers_json: https://beachfront.com/sellers.json
line 43     multimericamedia.com, 68460, DIRECT
             → sellers_json: https://multimericamedia.com/sellers.json
line 52     telaria.com, 73gp7-erj3t, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://www.telaria.com/sellers.json
line 53     tremorhub.com, 73gp7-erj3t, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 55     xandr.com, 15229, DIRECT, f5ab79cb980f11d1
             → sellers_json: https://xandr.com/sellers.json
line 57     yieldmo.com, 2721881428965925360, DIRECT
             → sellers_json: https://yieldmo.com/sellers.json

info

DIRECT accounts registered to another domain

5 −3 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (5)

line 21     connekt.ai, 2852468, DIRECT
             → domain in sellers.json: amagi.com  name in sellers.json: Amagi
line 33     iqzone.com, IQ253, DIRECT
             → domain in sellers.json: amagi.com  name in sellers.json: Amagi
line 54     vuukle.com, c64b6e01-7170-476d-8672-a143d492cd31, DIRECT, c8034d3da4547abf
             → domain in sellers.json: amagi.com  name in sellers.json: Amagi
line 60     showheroes.com, 7019, DIRECT
             → domain in sellers.json: amagi.com  name in sellers.json: Amagi (CTV - Global)
line 61     glewed.tv, 129, DIRECT, 3cc5a0825f527a1e
             → domain in sellers.json: amagi.com  name in sellers.json: Amagi

info

Duplicate lines

1 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (1)

ad_system: lijit.com  seller_id: 500389  relationship: RESELLER

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25)

line 8      lgads.tv, 830718, RESELLER
             → sellers_json: HTTP 403
line 12     freewheel.tv, 1605363, RESELLER
             → sellers_json: HTTP 403
line 13     freewheel.tv, 1605364, RESELLER
             → sellers_json: HTTP 403
line 14     ctvbuyer.com, 38479, RESELLER
             → sellers_json: HTTP 403
line 24     freewheel.tv, 1596492, DIRECT
             → sellers_json: HTTP 403
line 25     freewheel.tv, 1596495, RESELLER
             → sellers_json: HTTP 403
line 26     freewheel.tv, 1598949, RESELLER
             → sellers_json: HTTP 403
line 27     freewheel.tv, 1598950, RESELLER
             → sellers_json: HTTP 403
line 28     freewheel.tv, 1605363, DIRECT
             → sellers_json: HTTP 403
line 29     freewheel.tv, 1605364, DIRECT
             → sellers_json: HTTP 403
line 30     freewheel.tv, 1604983, RESELLER
             → sellers_json: HTTP 403
line 31     freewheel.tv, 1605028, RESELLER
             → sellers_json: HTTP 403
line 35     lgads.tv, 830718, DIRECT
             → sellers_json: HTTP 403
line 47     ctvbuyer.com, 38479, DIRECT
             → sellers_json: HTTP 403
line 59     samba.tv, 958345, RESELLER
             → sellers_json: HTTP 404
line 62     openx.com, 559091134, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 63     openx.com, 559092217, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 64     openx.com, 559091134, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 65     openx.com, 559092217, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 70     appnexus.com, 13437, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 80     freewheel.tv, 533471-r-523319, RESELLER
             → sellers_json: HTTP 403
line 81     freewheel.tv, sg1256505, RESELLER
             → sellers_json: HTTP 403
line 88     loopme.com, 20074, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 90     openx.com, 566365971, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 100    zetaglobal.net, 785, RESELLER
             → sellers_json: HTTP 404

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