DIRECT lines inconsistent with public data
23 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (23)
line 469 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 490 vidoomy.com,7646534,DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 966 toponad.com,1661f80179644e,DIRECT,1d49fe424a1a456d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 52 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 968 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1036 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1051 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 1075 onetag.com,82e44d118b79600,DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 1077 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 1083 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 1087 opera.com,pub11079554715136,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 61 different companies
line 1092 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 1113 themediagrid.com, NG9STC, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: ADLOGIC TECHNOLOGY PTE. LTD domain in sellers.json: mintegral.com
line 1126 zmaticoo.com, 114490, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Ignitemedia domain in sellers.json: ignitemediatech.com
line 1186 smaato.com, 1100057546, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 47 different companies
line 1187 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 1607 vidazoo.com, 6763f7632381fc1150a4f706, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies name in sellers.json: Aretis Limited domain in sellers.json: hungrystudio.com
line 1636 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 1646 themediagrid.com, RIX2M5, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 31 different companies
line 1649 onetag.com, 5d0d72448d8bfb0, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 23 different companies name in sellers.json: WMG International, inc domain in sellers.json: adwmg.com
line 1651 pubmatic.com, 165874, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: WMG domain in sellers.json: adwmg.com
line 1652 media.net, 8CUIKIUHH, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: WMG International Inc domain in sellers.json: adwmg.com
line 1678 mcgads.com, H3LDZ0, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 1688 inmobi.com, 0a178da6350b4bfa8cf50d48e0683912, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 3 different companies