iOS · Haaretz Daily Newspaper Ltd

Haaretz - Israel News

Developer URL: http://www.haaretz.com/
app-ads.txt: https://www.haaretz.com/app-ads.txt · 200
Checked: Oct 7, 2026

76/100

82 lines · 59 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

Seller IDs not listed in the ad system's sellers.json

6 −8 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (6)

line 5      google.com, pub-1100591022602767, DIRECT, f08c47fec0942fa0 #mouse
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 8      rubiconproject.com, 12348, DIRECT, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 22     lijit.com, 258132, DIRECT, fafdf38b16bf6b2b
             → sellers_json: https://lijit.com/sellers.json
line 37     thunder-monetize.com, 9630185716, RESELLER
             → sellers_json: https://thunder-monetize.com/sellers.json
line 64     seedtag.com, 69d68d4be8be020007d0b62c, RESELLER
             → sellers_json: https://seedtag.com/sellers.json
line 93     seedtag.com, 69d68d4be8be020007d0b62c, RESELLER
             → sellers_json: https://seedtag.com/sellers.json

warning

DIRECT lines inconsistent with public data

2 −7 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (2)

line 9      rubiconproject.com, 17688, DIRECT, 0bfd66d529a55807 #EBDA
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Google  domain in sellers.json: google.com
line 19     triplelift.com, 8757-EB, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Haaretz (via EB Network)  domain in sellers.json: google.com

info

Duplicate lines

28 −5 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (25 of 28)

ad_system: pubmatic.com  seller_id: 156307  relationship: RESELLER
ad_system: appnexus.com  seller_id: 3364  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 183756  relationship: RESELLER
ad_system: contextweb.com  seller_id: 560382  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 16698  relationship: RESELLER
ad_system: openx.com  seller_id: 539154393  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3563  relationship: RESELLER
ad_system: improvedigital.com  seller_id: 1577  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 1166984029  relationship: RESELLER
ad_system: inmobi.com  seller_id: a985e39014a94721a8e97c929d32ef9d  relationship: RESELLER
ad_system: pubnative.net  seller_id: 1007180  relationship: RESELLER
ad_system: smaato.com  seller_id: 1100047487  relationship: RESELLER
ad_system: sonobi.com  seller_id: 9a1db44c9c  relationship: RESELLER
ad_system: sharethrough.com  seller_id: rvhufs44  relationship: RESELLER
ad_system: amxrtb.com  seller_id: 105199725  relationship: RESELLER
ad_system: media.net  seller_id: 8cu7949e6  relationship: RESELLER
ad_system: yieldmo.com  seller_id: 3357506016601120771  relationship: RESELLER
ad_system: triplelift.com  seller_id: 14073  relationship: RESELLER
ad_system: google.com  seller_id: pub-3677668629134422  relationship: RESELLER
ad_system: themediagrid.com  seller_id: i2g5zv  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 536174-r-524565  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 799921  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 536174-r-523319  relationship: RESELLER
ad_system: seedtag.com  seller_id: 69d68d4be8be020007d0b62c  relationship: RESELLER
ad_system: sharethrough.com  seller_id: 3563  relationship: RESELLER

info

DIRECT accounts registered to another domain

1 −2 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (1)

line 4      google.com, pub-5091088903972311, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: haaretz.co.il  name in sellers.json: Haaretz Daily newspaper ltd Internet

info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (13)

line 12     openx.com, 540302120, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 24     openx.com, 538959099, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 27     appnexus.com, 1019, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 42     appnexus.com, 3364, RESELLER
             → sellers_json: HTTP 403
line 46     openx.com, 539154393, RESELLER
             → sellers_json: HTTP 403
line 61     freewheel.tv, 536174-r-524565, RESELLER
             → sellers_json: HTTP 403
line 62     freewheel.tv, 799921, RESELLER
             → sellers_json: HTTP 403
line 63     freewheel.tv, 536174-r-523319, RESELLER
             → sellers_json: HTTP 403
line 71     appnexus.com, 3364, RESELLER
             → sellers_json: HTTP 403
line 75     openx.com, 539154393, RESELLER
             → sellers_json: HTTP 403
line 90     freewheel.tv, 536174-r-524565, RESELLER
             → sellers_json: HTTP 403
line 91     freewheel.tv, 799921, RESELLER
             → sellers_json: HTTP 403
line 92     freewheel.tv, 536174-r-523319, RESELLER
             → sellers_json: HTTP 403

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