DIRECT lines pointing to intermediaries
1 −10 ptsThe line says DIRECT, but the ad system lists that account as an INTERMEDIARY. Buyers doing supply path optimization may treat this as misrepresentation.
How to fixUse DIRECT only for accounts your company controls; change the rest to RESELLER.
Evidence (1)
line 7 pubmatic.com, 168374, DIRECT, 5d62403b186f2ace
→ seller_type=INTERMEDIARY seller_name=Pinterest (via EB)