iOS · Tribune Publishing Company, LLC

Sun Sentinel

Developer URL: http://www.sun-sentinel.com
app-ads.txt: https://sun-sentinel.com/app-ads.txt · 200
Checked: Oct 7, 2026

74/100

745 lines · 519 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

74 −15 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (25 of 74)

line 64     rubiconproject.com, 18556, DIRECT, 0bfd66d529a55807 #banner, app, video
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Google  domain in sellers.json: google.com
line 79     triplelift.com,2842-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 80     triplelift.com,5729-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 81     triplelift.com,5079-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 82     triplelift.com,3931-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 83     triplelift.com,3924-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 84     triplelift.com,7013-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 85     triplelift.com,3904-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 86     triplelift.com,3936-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 87     triplelift.com,3909-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 88     triplelift.com,5947-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 89     triplelift.com,4189-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 90     triplelift.com,4231-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 91     triplelift.com,11006-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 92     triplelift.com,3905-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 93     triplelift.com,819-EB,DIRECT,6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune (via EB Network)  domain in sellers.json: google.com
line 148    triplelift.com, 9268, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Azerion Technology B.V.  domain in sellers.json: headerlift.com
line 152    onetag.com, 74d4b4ae1f540d0, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Azerion Technology BV  domain in sellers.json: headerlift.com
line 158    pubmatic.com, 160567, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune Publishing (Via OB) (via EB)  domain in sellers.json: google.com
line 171    lijit.com, 232333-eb, DIRECT, fafdf38b16bf6b2b
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune Publishing (via Google EB)  domain in sellers.json: google.com
line 174    lijit.com, 224799, DIRECT, fafdf38b16bf6b2b #SOVRN
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Hashtag Labs Inc.  domain in sellers.json: hashtag-labs.com
line 175    lijit.com, 224799-eb, DIRECT, fafdf38b16bf6b2b #SOVRN
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Hashtag Labs Inc. (via Google EB)  domain in sellers.json: google.com
line 184    media.net, 8CU6R71W4, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune Publishing (via OB)  domain in sellers.json: google.com
line 204    sonobi.com, f064426afd, DIRECT, d1a215d9eb5aee9e
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Tribune Publishing (via OB)  domain in sellers.json: google.com
line 226    google.com, pub-7995104076770938, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 9 different companies  name in sellers.json: H Code Media, Inc.  domain in sellers.json: hcodemedia.com

warning

Seller IDs not listed in the ad system's sellers.json

33 −5 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (25 of 33)

line 12     triplelift.com, 2773, DIRECT, 6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 13     kargo.com, ba70c9af-45e6-4c25-bc42-8b3564cac7d1, DIRECT, 98ccdd9948ed08da
             → sellers_json: https://kargo.com/sellers.json
line 47     nativo.com, 3687, DIRECT, 59521ca7cc5e9fee
             → sellers_json: https://nativo.com/sellers.json
line 53     video.unrulymedia.com, 76226202911045238, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 106    conversantmedia.com, 100270, RESELLER, 03113cd04947736d #yieldmo
             → sellers_json: https://conversantmedia.com/sellers.json
line 137    ottadvisors.com, 140180, DIRECT
             → sellers_json: https://ottadvisors.com/sellers.json
line 155    google.com, pub-3245421709461335, RESELLER, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 166    thisisdax.com, 5295, RESELLER
             → sellers_json: https://thisisdax.com/sellers.json
line 185    Media.net, 8CUCHL3GR, DIRECT
             → sellers_json: https://media.net/sellers.json
line 186    Media.net, 8CU10W94L, DIRECT
             → sellers_json: https://media.net/sellers.json
line 225    xandr.com, 11676, RESELLER
             → sellers_json: https://xandr.com/sellers.json
line 254    gumgum.com, 15684, DIRECT, ffdef49475d318a9
             → sellers_json: https://gumgum.com/sellers.json
line 261    revcontent.com, 110029, RESELLER
             → sellers_json: https://revcontent.com/sellers.json
line 268    google.com, pub-4936941292260498, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 295    adapex.io,c70248,DIRECT
             → sellers_json: https://adapex.io/sellers.json
line 307    tapmind.com, TMP10320, DIRECT
             → sellers_json: https://tapmind.com/sellers.json
line 345    google.com, mb-app-pub-1062972861553303, RESELLER, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 346    google.com, video-pub-1062972861553303, RESELLER, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 347    google.com, pub-7171208642811509, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 411    adtarget.com.tr,765564,reseller
             → sellers_json: https://adtarget.com.tr/sellers.json
line 417    supply.colossusssp.com,818,reseller,6c5b49d96ec1b458
             → sellers_json: https://supply.colossusssp.com/sellers.json
line 423    addigi.media,176543395,reseller
             → sellers_json: https://addigi.media/sellers.json
line 455    google.com,pub-2776948722595256,reseller,f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 465    google.com, pub-3769010358500643, RESELLER, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 539    thisisdax.com, 5276, RESELLER
             → sellers_json: https://thisisdax.com/sellers.json

info

DIRECT accounts registered to another domain

45 −4 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (25 of 45)

line 45     nativo.com, 5004, DIRECT, 59521ca7cc5e9fee
             → domain in sellers.json: tronc.com  name in sellers.json: Chicago Magazine
line 48     nativo.com, 4720, DIRECT, 59521ca7cc5e9fee
             → domain in sellers.json: tribunemedia.com  name in sellers.json: Tribune Publishing Company 
line 94     triplelift.com, 2893, DIRECT, 6c33edb13117fd86
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: Media News Group
line 142    headerlift.com, 17471, DIRECT
             → domain in sellers.json: baltimoresun.com  name in sellers.json: Tribune Content Agency
line 144    pubgalaxy.com, hl-17471, DIRECT
             → domain in sellers.json: baltimoresun.com  name in sellers.json: Tribune Content Agency
line 146    improvedigital.com, 545, DIRECT
             → domain in sellers.json: headerlift.com  name in sellers.json: Azerion Technology BV
line 147    pubmatic.com, 156946, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: headerlift.com  name in sellers.json: Azerion Technology B.V.
line 153    adagio.io, 1122, DIRECT
             → domain in sellers.json: headerlift.com  name in sellers.json: Azerion Technology B.V. (Headerlift)
line 154    google.com, pub-5846800249286047, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: softgames.com  name in sellers.json: SOFTGAMES Mobile Entertainment Services GmbH
line 161    pubmatic.com, 161594, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: MediaNews Group,Inc.
line 163    pubmatic.com, 162935, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: Media News Group (HTL)
line 170    lijit.com, 232333, DIRECT, fafdf38b16bf6b2b
             → domain in sellers.json: tronc.com  name in sellers.json: Tribune Publishing
line 187    Media.net, 8CULEIF06, DIRECT
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: MediaNews Group, Inc.
line 188    Media.net, 8CUS5ML5L, DIRECT
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: MediaNews Group, Inc.
line 200    Media.net, 8CU11H2D8, DIRECT
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: MediaNews Group, Inc.
line 201    Media.net, 8CUS91L3T, Direct
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: MNG Enterprises, Inc
line 205    sonobi.com, a25d6ecb89, DIRECT, d1a215d9eb5aee9e #TAM
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: Media News Group
line 209    connatix.com, 1019393757465889, DIRECT, 2af98acdee0e81ed
             → domain in sellers.json: tribunemedia.com  name in sellers.json: Tribune Media
line 265    gumgum.com, 11632, DIRECT, ffdef49475d318a9
             → domain in sellers.json: medianewsgroup.com  name in sellers.json: Media News Group
line 287    vidazoo.com, 6668af6f2412ed97d1339f8c, DIRECT, b6ada874b4d7d0b2
             → domain in sellers.json: chicagotribune.com  name in sellers.json: Tribune Publishing
line 294    adapex.io,c377,DIRECT
             → domain in sellers.json: empowerlocal.com  name in sellers.json: Empowerlocal
line 296    improvedigital.com, 1914, DIRECT
             → domain in sellers.json: adapex.io  name in sellers.json: Adapex LLC
line 314    teal.works, 0000034, DIRECT
             → domain in sellers.json: adapex.io  name in sellers.json: Adapex
line 321    nobid.io, 21872987305, DIRECT
             → domain in sellers.json: adapex.io  name in sellers.json: AdApex
line 329    incrementx.com, 60312, DIRECT, 8728b7e97e589da4
             → domain in sellers.json: shopkick.com  name in sellers.json: Adapex

info

Duplicate lines

69 −2 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (25 of 69)

ad_system: pubmatic.com  seller_id: 156500  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 16156  relationship: RESELLER
ad_system: aps.amazon.com  seller_id: 6c3f03cd-6fa8-4477-ac05-2c0f4f8da092  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 187621  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159710  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 18782  relationship: RESELLER
ad_system: sharethrough.com  seller_id: 956615a1  relationship: RESELLER
ad_system: triplelift.com  seller_id: 11014  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 3728224204249146186  relationship: RESELLER
ad_system: onetag.com  seller_id: 8db071771c0f9c7  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4949  relationship: RESELLER
ad_system: yieldmo.com  seller_id: 3584282742088475163  relationship: RESELLER
ad_system: openx.com  seller_id: 539363661  relationship: RESELLER
ad_system: nativo.com  seller_id: 5923  relationship: RESELLER
ad_system: media.net  seller_id: 8cuei7476  relationship: RESELLER
ad_system: google.com  seller_id: pub-3844877863303739  relationship: RESELLER
ad_system: google.com  seller_id: pub-0978064532142215  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 776418614052335749  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159885  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 137711  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 17960  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 156212  relationship: RESELLER
ad_system: sharethrough.com  seller_id: kortppya  relationship: RESELLER
ad_system: google.com  seller_id: pub-5717092533913515  relationship: RESELLER
ad_system: aps.amazon.com  seller_id: ec4e8edf-c46b-44a1-bcab-17b3a4420b9a  relationship: RESELLER

info

Ad systems without a public sellers.json

159

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 159)

line 8      advertising.com, 21699, DIRECT #video
             → sellers_json: HTTP 403 to automated requests
line 15     smartadserver.com, 4125, RESELLER, 060d053dcf45cbf3
             → sellers_json: HTTP 404
line 18     yahoo.com, 59165, DIRECT, e1a5b5b6e3255540
             → sellers_json: HTTP 429 to automated requests
line 19     yahoo.com, 58440, DIRECT, e1a5b5b6e3255540
             → sellers_json: HTTP 429 to automated requests
line 20     advertising.com, 28939, DIRECT, e1a5b5b6e3255540
             → sellers_json: HTTP 403 to automated requests
line 30     appnexus.com, 8173, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 35     liveintent.com, 2835, DIRECT #banner
             → sellers_json: HTTP 403 to automated requests
line 36     liveintent.com, 2756, DIRECT #banner
             → sellers_json: HTTP 403 to automated requests
line 37     liveintent.com, 2763, DIRECT #banner
             → sellers_json: HTTP 403 to automated requests
line 38     liveintent.com, 2834, DIRECT #banner
             → sellers_json: HTTP 403 to automated requests
line 39     liveintent.com, 2762, DIRECT #banner
             → sellers_json: HTTP 403 to automated requests
line 40     liveintent.com, 39759, DIRECT #banner
             → sellers_json: HTTP 403 to automated requests
line 41     liveintent.com, 2757, DIRECT #banner
             → sellers_json: HTTP 403 to automated requests
line 42     liveintent.com, 2758, DIRECT #banner
             → sellers_json: HTTP 403 to automated requests
line 49     openx.com, 540709535, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 52     smartadserver.com, 4878, RESELLER, 060d053dcf45cbf3
             → sellers_json: HTTP 404
line 54     appnexus.com, 8035, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403 to automated requests
line 56     zetaglobal.net, 989, RESELLER
             → sellers_json: HTTP 404
line 59     openx.com, 540467356, DIRECT, 6a698e2ec38604c6 #banner, app
             → sellers_json: HTTP 403 to automated requests
line 60     openx.com, 538995732, DIRECT, 6a698e2ec38604c6 #banner, app, video
             → sellers_json: HTTP 403 to automated requests
line 104    openx.com, 558228330, RESELLER, 6a698e2ec38604c6 #yieldmo
             → sellers_json: HTTP 403 to automated requests
line 105    appnexus.com, 7911, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 119    smartadserver.com, 4949, RESELLER, 060d053dcf45cbf3
             → sellers_json: HTTP 404
line 122    openx.com, 539363661, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 126    freewheel.tv, 535666-r-523319, RESELLER
             → sellers_json: HTTP 403 to automated requests

info

DIRECT accounts marked confidential

Buyers can't see who owns these accounts.

How to fixAsk the ad system to publish your seller entry with name and domain.

Evidence (3)

line 143    headerlift.com, g-3567, DIRECT
line 293    google.com, pub-4258145870407398, DIRECT, f08c47fec0942fa0
line 294    adapex.io,c377,DIRECT

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