App Supply Index Monitor my app
iOS · Versant Media LLC

CNBC: Stock Market & Business

Developer URL
https://www.cnbc.com/
app-ads.txt
https://www.cnbc.com/app-ads.txt · 200
Checked
Oct 7, 2026
D
56/100

125 lines · 68 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

54 −25 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 54) 
line 8      freewheel.tv, 169843, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies
line 16     freewheel.tv, 372496, DIRECT
             → observed: the same account is marked DIRECT by 5 different companies
line 19     freewheel.tv, 169843-524565, DIRECT
             → observed: the same account is marked DIRECT by 6 different companies
line 34     freewheel.tv, 512029, DIRECT
             → observed: the same account is marked DIRECT by 11 different companies
line 35     appnexus.com, 17499, DIRECT
             → observed: the same account is marked DIRECT by 10 different companies
line 36     telaria.com,8jhse-ifyq9,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Verizon Fios  domain in sellers.json: verizon.com
line 37     tremorhub.com,8jhse-ifyq9,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Verizon Fios  domain in sellers.json: verizon.com
line 38     telaria.com,m8r1c-o0139,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Verizon Fios  domain in sellers.json: verizon.com
line 39     tremorhub.com,m8r1c-o0139,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Verizon Fios  domain in sellers.json: verizon.com
line 47     springserve.com,1135, DIRECT, a24eb641fc82e93d
             → observed: the same account is marked DIRECT by 4 different companies
line 49     spotx.tv, 239904, DIRECT, 7842df1d2fe2db34
             → observed: the same account is marked DIRECT by 6 different companies
line 53     appnexus.com, 15701, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 4 different companies
line 54     indexexchange.com, 215031, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 4 different companies
line 55     openx.com, 561711183, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 4 different companies
line 56     openx.com, 561827512, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 3 different companies
line 71     google.com, pub-4716253307645677, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Radio Time, Inc  domain in sellers.json: tunein.com
line 72     google.com, pub-1075310851762143, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Radio Time, Inc  domain in sellers.json: tunein.com
line 73     rubiconproject.com, 18824, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 4 different companies
line 74     rubiconproject.com, 11236, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: TuneIn Inc.  domain in sellers.json: tunein.com
line 75     adswizz.com, tunein, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies
line 78     targetspot.com, 172, DIRECT, feb28ed826dcf532
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: TuneIn  domain in sellers.json: tunein.com
line 86     indexexchange.com, 197202, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 4 different companies
line 92     lijit.com, 491414, DIRECT, fafdf38b16bf6b2b #SOVRN
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies  name in sellers.json: LG Ads Solutions  domain in sellers.json: lgads.tv
line 96     yahoo.com, 59137, DIRECT, e1a5b5b6e3255540
             → observed: the same account is marked DIRECT by 7 different companies
line 97     telaria.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → observed: the same account is marked DIRECT by 7 different companies  name in sellers.json: Samsung Ads  domain in sellers.json: samsung.com
warning

Seller IDs not listed in the ad system's sellers.json

10 −12 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (10) 
line 50     rubiconproject.com, 21134, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 51     rubiconproject.com, 17346, RESELLER, 0bfd66d529a55807 #EBDA
             → sellers_json: https://rubiconproject.com/sellers.json
line 73     rubiconproject.com, 18824, DIRECT, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 100    smaato.com, 1100047232, DIRECT, 07bcf65f187117b4
             → sellers_json: https://smaato.com/sellers.json
line 102    themediagrid.com, OWXYER, DIRECT, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 126    aps.amazon.com, 3d45668-23d1-4eca-a762-4c4c87f95e23, DIRECT
             → sellers_json: https://aps.amazon.com/sellers.json
line 135    triplelift.com, 2255-EB, DIRECT, 6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 136    smartadserver.com, 4096-OB, RESELLER, 060d053dcf45cbf3
             → sellers_json: https://smartadserver.com/sellers.json
line 137    sharethrough.com, 4096-OB, RESELLER, d53b998a7bd4ecd2
             → sellers_json: https://sharethrough.com/sellers.json
line 146    applovin.com, 900001, DIRECT
             → sellers_json: https://applovin.com/sellers.json
warning

Lines for ad system domains that don't resolve

3 −2 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.
Evidence (3) 
line 11     spotxchange.com, 111853, DIRECT
             → ad_system: spotxchange.com
line 45     spotxchange.com, 191478, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 48     spotxchange.com, 239904, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
info

DIRECT accounts registered to another domain

17 −4 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (17) 
line 9      google.com, pub-5672557457834454, DIRECT
             → domain in sellers.json: nbc.com  name in sellers.json: NBCUniversal
line 22     pubmatic.com, 164401, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: nbc.com  name in sellers.json:  NBCUniversal Media, LLC
line 67     aps.amazon.com, 2be74dc5-1d54-4410-8b6a-85ff76a19eb6, DIRECT
             → domain in sellers.json: nbc.com  name in sellers.json: NBCUniversal Media, LLC
line 90     telaria.com,2auap-jn7gr,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC
line 91     tremorhub.com,2auap-jn7gr,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC
line 127    google.com, pub-5823310977760966, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: vizio.com  name in sellers.json: Vizio Services, LLC
line 141    videobyte.com, bb78B9M, DIRECT, ed26dcbc74bbdfd0
             → domain in sellers.json: nbcuniversal.com/  name in sellers.json: NBC Universal
line 142    kargo.com, 8917, DIRECT
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal 
line 147    wurl.com, 900001, DIRECT
             → domain in sellers.json: peacocktv.com  name in sellers.json: NBCUniversal
line 151    rubiconproject.com, 24610, DIRECT, 0bfd66d529a55807
             → domain in sellers.json: nbc.com  name in sellers.json: NBCUniversal Media, LLC
line 155    telaria.com,sipgi-2a20p,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal
line 156    tremorhub.com,sipgi-2a20p,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal
line 163    triplelift.com,14656,DIRECT, 6c33edb13117fd86
             → domain in sellers.json: fandango.com  name in sellers.json: Versant
line 168    video.unrulymedia.com, 671267104, DIRECT
             → domain in sellers.json: fandango.com  name in sellers.json: Fandango
line 179    telaria.com,56ko3-fitu6,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal
line 180    tremorhub.com,56ko3-fitu6,DIRECT,1a4e959a1b50034a
             → domain in sellers.json: nbc.com  name in sellers.json: NBC Universal
line 188    video.unrulymedia.com, 509786055, DIRECT, 98c21ef9a666c68b
             → domain in sellers.json: nbc.com  name in sellers.json: NBCUniversal Media, LLC
info

Duplicate lines

1 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (1) 
ad_system: indexexchange.com  seller_id: 185067  relationship: DIRECT
info

Ad systems without a public sellers.json

36

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 36) 
line 6      freewheel.tv, 453121, DIRECT
             → sellers_json: HTTP 403
line 7      freewheel.tv, 466193, RESELLER
             → sellers_json: HTTP 403
line 8      freewheel.tv, 169843, DIRECT
             → sellers_json: HTTP 403
line 13     freewheel.tv, 1024977, DIRECT
             → sellers_json: HTTP 403
line 14     freewheel.tv, 1024993, DIRECT
             → sellers_json: HTTP 403
line 15     freewheel.tv, 169843-523319, Reseller
             → sellers_json: HTTP 403
line 16     freewheel.tv, 372496, DIRECT
             → sellers_json: HTTP 403
line 17     freewheel.tv, 512116-523319, RESELLER
             → sellers_json: HTTP 403
line 18     freewheel.tv, 505334, RESELLER
             → sellers_json: HTTP 403
line 19     freewheel.tv, 169843-524565, DIRECT
             → sellers_json: HTTP 403
line 32     advertising.com, 151, RESELLER
             → sellers_json: HTTP 403
line 34     freewheel.tv, 512029, DIRECT
             → sellers_json: HTTP 403
line 35     appnexus.com, 17499, DIRECT
             → sellers_json: HTTP 403
line 52     freewheel.tv, 381963, RESELLER
             → sellers_json: HTTP 403
line 53     appnexus.com, 15701, DIRECT, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 55     openx.com, 561711183, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 56     openx.com, 561827512, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 60     freewheel.tv, 384777, RESELLER
             → sellers_json: HTTP 403
line 61     freewheel.tv, 538726, RESELLER #Amp
             → sellers_json: HTTP 403
line 62     freewheel.tv, 524565, RESELLER #CAMSi
             → sellers_json: HTTP 403
line 63     freewheel.tv, 5343065, RESELLER #Kepler
             → sellers_json: HTTP 403
line 84     freewheel.tv, sg1257657, RESELLER
             → sellers_json: HTTP 403
line 85     freewheel.tv, 535275-r-523319, RESELLER
             → sellers_json: HTTP 403
line 99     magnite.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
             → sellers_json: HTTP 404
line 105    rhythmone.com, 68435550, DIRECT, a670c89d4a324e47
             → sellers_json: HTTP 403

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