Plenty of Fish : Dating App supply chain report

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

6 −25 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (6)

line 1      google.com, pub-2475780245225692, DIRECT, 8e1fd65b93cbeda7
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: Match Group, Inc.  domain in sellers.json: matchmediagroup.com
line 2      indexexchange.com, 184082, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 6 different companies
line 3      Media.net, 8CUC8Q2L1, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies  name in sellers.json: Match Group, LLC (via OB)  domain in sellers.json: google.com
line 4      rubiconproject.com, 17694, DIRECT, 0bfd66d529a55807
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies  name in sellers.json: Google  domain in sellers.json: google.com
line 5      rubiconproject.com, 4612, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 5 different companies  name in sellers.json: Match Group, LLC f/k/a Match.com L.L.C.  domain in sellers.json: matchmedia.com
line 6      triplelift.com, 10012-EB, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Match Group (via EB Network)  domain in sellers.json: google.com

info

DIRECT accounts registered to another domain

1 −3 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (1)

line 7      triplelift.com, 10099, DIRECT, 6c33edb13117fd86
             → domain in sellers.json: mtch.com  name in sellers.json: Match Group

info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.