DIRECT lines inconsistent with public data
355 −20 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 355)
line 46 pubmatic.com, 156714, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited (via EB) domain in sellers.json: google.com
line 47 pubmatic.com, 157239, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: indiatimes.com
line 49 pubmatic.com, 157239, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: indiatimes.com
line 50 pubmatic.com, 160328, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: indiatimes.com
line 51 pubmatic.com, 160658, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Times Internet Limited (M360 - EB) (via EB) domain in sellers.json: google.com
line 52 pubmatic.com, 161887, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: indiatimes.com
line 53 pubmatic.com, 162265, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: indiatimes.com
line 59 rubiconproject.com, 4642, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: timesofindia.com
line 60 rubiconproject.com, 17314, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Google domain in sellers.json: google.com
line 80 smaato.com, 1100037315, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: EB DFP - Times Internet Ltd (7176) domain in sellers.json: google.com
line 150 rubiconproject.com, 20486, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Google domain in sellers.json: google.com
line 152 Media.net, 8CUM7V5KF, Direct
→ observed: the same account is marked DIRECT by 5 different companies
line 154 openx.com, 540447790, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 5 different companies
line 234 smartadserver.com, 3555, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Anphonic FZ LLC domain in sellers.json: alchemyx.io
line 466 verve.com, 15290, DIRECT, 0c8f5958fc2d6270
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: PubNative domain in sellers.json: pubnative.net
line 489 onetag.com, 7ec4c3385c8de00-OB, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Times Internet Limited-OB domain in sellers.json: google.com
line 536 rubiconproject.com, 19652, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 17 different companies
line 537 openx.com, 540310752, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 6 different companies
line 544 pubmatic.com, 156736, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: WMG International Inc domain in sellers.json: wmgroup.us
line 559 rubiconproject.com, 19652 ,DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 17 different companies
line 565 pubmatic.com, 157335, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: WMGroup, LLC (via EB) domain in sellers.json: google.com
line 611 spotx.tv, 246977, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 4 different companies
line 626 rubiconproject.com, 16578, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: DistroScale domain in sellers.json: distroscale.com
line 629 tremorhub.com, 2g9h1, DIRECT, 1a4e959a1b50034a
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Distrotv domain in sellers.json: distro.tv
line 630 pubmatic.com, 158001, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: DistroScale - Instream domain in sellers.json: distroscale.com