DIRECT lines inconsistent with public data
38 −12 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 38)
line 14 rubiconproject.com,17496,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 16 rubiconproject.com,4642,DIRECT,0bfd66d529a55807
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: timesofindia.com
line 17 rubiconproject.com,17314,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Google domain in sellers.json: google.com
line 26 pubmatic.com,158390,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Cricbuzz (via EB) domain in sellers.json: google.com
line 28 pubmatic.com,159530,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: A9 Transparent Ad Marketplace (TAM) domain in sellers.json: amazon.com
line 32 smaato.com,1100039741,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: EB DFP - Cricbuzz (1024780) domain in sellers.json: google.com
line 272 triplelift.com, 8724-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Cricbuzz (via EB Network) domain in sellers.json: google.com
line 290 xandr.com, 11676, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 817 thegermanemedia.com, 479, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Blue Planet domain in sellers.json: bplnt.com
line 821 lijit.com, 509119-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Germane Media (via Google EB) domain in sellers.json: google.com
line 823 onetag.com, 894a7df6a5f7180-OB, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Germane Media LLC-OB domain in sellers.json: google.com
line 824 aps.amazon.com,c581afbf-1c21-414a-bc75-cca4502836b4,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 838 missena.com, SID-424516, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Tapmind domain in sellers.json: tapmind.com
line 861 google.com, pub-1714061154748628, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Streamlyn Semisoft Private Limited domain in sellers.json: tapmind.com
line 862 google.com, pub-8686615022940025, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: TapMind Technologies Pte Ltd domain in sellers.json: tapmind.com
line 865 aps.amazon.com, 95cfe73f-4804-4f94-b2e6-467e2a14e787, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Streamlyn Semisoft Private Limited domain in sellers.json: streamlyn.com
line 958 kickads.mobi, 64, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: TCL domain in sellers.json: tcl
line 964 rtbdemand.com, 22894404058, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1011 pixfuture.com, 10103, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: tapmind domain in sellers.json: tapmind.com
line 1073 pubmatic.com, 166206, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: VoiseTech (OB) (via EB) domain in sellers.json: google.com
line 1093 rubiconproject.com, 23644, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Conversant LLC domain in sellers.json: conversantmedia.com
line 1099 pubmatic.com, 156714, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited (via EB) domain in sellers.json: google.com
line 1100 pubmatic.com, 157239, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: indiatimes.com
line 1101 pubmatic.com, 160328, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Times Internet Limited domain in sellers.json: indiatimes.com
line 1102 pubmatic.com, 160658, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Times Internet Limited (M360 - EB) (via EB) domain in sellers.json: google.com