DIRECT lines inconsistent with public data
238 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 238)
line 563 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 564 opera.com, pub7507776842240, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 56 different companies
line 573 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 103 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 1566 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 31 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 1613 algorix.co, 60019, DIRECT, 5b394c12fea27a1d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 1626 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1644 axis-marketplace.com, 239, DIRECT
→ observed: the same account is marked DIRECT by 67 different companies name in sellers.json: zynga.com domain in sellers.json: zynga.com
line 1645 adyoulike.com, 4ad745ead2958bf7, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 1647 supply.colossusssp.com, 838, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis domain in sellers.json: axis-marketplace.com
line 1648 insticator.com, 178a035b-0561-4fec-a9a6-f973ee4c8c31, DIRECT, b3511ffcafb23a32
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis-marketplace domain in sellers.json: axis-marketplace.com
line 1649 rubiconproject.com, 26980, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 30 different companies name in sellers.json: AXIS CORP LTD domain in sellers.json: axis-marketplace.com
line 1651 media.net, 8cup0enj, DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 1652 onetag.com, 8c85507deac979a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 30 different companies name in sellers.json: Axis Corp Ltd. domain in sellers.json: axis-marketplace.com
line 1653 opera.com, pub12108925371520, DIRECT, 55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 28 different companies name in sellers.json: Axis-Marketplace domain in sellers.json: axis-marketplace.com
line 1654 rtbhouse.com, v4Y3snBsel6fYC6mSzdf, DIRECT
→ observed: the same account is marked DIRECT by 28 different companies
line 1656 kueez.com, 4e6bcaa6797e0019a2362406888380d6, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 1732 carbonatix.com, 176915265, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1866 bematterfull.com, 92391776902, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1966 risecodes.com, 67ac81ac2c875500018fbbfc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 2906 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 67 different companies
line 2929 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 67 different companies
line 2962 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 2964 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 79 different companies
line 2971 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 2979 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 67 different companies