App Supply Index Monitor my app
iOS · VERTEX GAMES PTE. LTD.

Matching Story - Merge & Match

Developer URL
https://d2mtkrho8gflik.cloudfront.net/
app-ads.txt
https://d2mtkrho8gflik.cloudfront.net/app-ads.txt · 200
Checked
Oct 7, 2026
C
73/100

1,686 lines · 1,065 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

Seller IDs not listed in the ad system's sellers.json

172 −13 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (25 of 172)
line 6      applovin.com, 688af913f452c6999f60934edb4e964f, DIRECT
             → sellers_json: https://applovin.com/sellers.json
line 15     applovin.com, 688af913f452c6999f60934edb4e964f, DIRECT
             → sellers_json: https://applovin.com/sellers.json
line 24     applovin.com, 688af913f452c6999f60934edb4e964f, DIRECT
             → sellers_json: https://applovin.com/sellers.json
line 57     applovin.com, 956dc9136cad723a26e8c5eae92591d7, DIRECT
             → sellers_json: https://applovin.com/sellers.json
line 63     adyoulike.com, 996107665, RESELLER, 2d578cf695c89ec2ba707280319d2020
             → sellers_json: https://adyoulike.com/sellers.json
line 77     themediagrid.com, R28I9J, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 81     improvedigital.com, 1720, RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 87     improvedigital.com, 1366, RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 96     onetag.com, 59aa7be4921bac8, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 101    themediagrid.com, R28I9J, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 105    meitu.com, 621, RESELLER
             → sellers_json: https://www.meitu.com/sellers.json
line 106    algorix.co, 60055, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 107    admixer.net, 75e4a586-442d-47c3-ac85-0b5b00547cdd, RESELLER
             → sellers_json: https://admixer.net/sellers.json
line 115    sonobi.com, 442a7bfdb0, RESELLER, d1a215d9eb5aee9e
             → sellers_json: https://sonobi.com/sellers.json
line 133    e-planning.net, bce51a8513581788, RESELLER, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json
line 136    admanmedia.com, 894, RESELLER
             → sellers_json: https://admanmedia.com/sellers.json
line 146    adview.com, 33633363, RESELLER, 1b2cc038a11ea319
             → sellers_json: https://adview.com/sellers.json
line 158    advlion.com, 584, RESELLER
             → sellers_json: https://advlion.com/sellers.json
line 159    advlion.com, 3083, RESELLER
             → sellers_json: https://advlion.com/sellers.json
line 160    advlion.com, 3054, RESELLER
             → sellers_json: https://advlion.com/sellers.json
line 186    improvedigital.com, 2276, RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 187    axonix.com, 59089, RESELLER, bc385f2b4a87b721
             → sellers_json: https://axonix.com/sellers.json
line 213    video.unrulymedia.com, 7418256711870870085, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 214    video.unrulymedia.com, 837864616, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 220    media.net, 8CU1PSQOS, RESELLER
             → sellers_json: https://media.net/sellers.json
warning

DIRECT lines inconsistent with public data

2 −4 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (2)
line 1170   adsyield.com, 1233, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies  name in sellers.json: Unity  domain in sellers.json: unity.com
line 1175   onetag.com, 7d9af0b85b5070e, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 37 different companies  name in sellers.json: AdsYield Inc  domain in sellers.json: adsyield.com
warning

Lines for ad system domains that don't resolve

4 −1 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.
Evidence (4)
line 88     engagebdr.com, 10252, RESELLER
             → ad_system: engagebdr.com
line 121    reforge.in, 353, RESELLER
             → ad_system: reforge.in
line 122    districtm.io, 102098, RESELLER, 3fd707be9c4527c3
             → ad_system: districtm.io
line 1039   reforge.in, 107, RESELLER
             → ad_system: reforge.in
info

Duplicate lines

370 −4 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (25 of 370)
ad_system: google.com  seller_id: pub-1226124419170680  relationship: DIRECT
ad_system: applovin.com  seller_id: 688af913f452c6999f60934edb4e964f  relationship: DIRECT
ad_system: rubiconproject.com  seller_id: 16356  relationship: RESELLER
ad_system: openx.com  seller_id: 540785403  relationship: RESELLER
ad_system: indexexchange.com  seller_id: 191086  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158862  relationship: RESELLER
ad_system: verve.com  seller_id: 15290  relationship: RESELLER
ad_system: loopme.com  seller_id: 11303  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20744  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158154  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 159509  relationship: RESELLER
ad_system: xandr.com  seller_id: 13799  relationship: RESELLER
ad_system: media.net  seller_id: 8cud06z68  relationship: RESELLER
ad_system: media.net  seller_id: 8cu12aq1y  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 160974  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 164532  relationship: RESELLER
ad_system: pubnative.net  seller_id: 1007501  relationship: RESELLER
ad_system: risecodes.com  seller_id: 64e346c45ab8e700016b45cd  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20050  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 23876  relationship: RESELLER
ad_system: sharethrough.com  seller_id: bxzzb1br  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 169764768  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 322585001  relationship: RESELLER
ad_system: xandr.com  seller_id: 14082  relationship: RESELLER
ad_system: zmaticoo.com  seller_id: 5135655  relationship: RESELLER
info

DIRECT accounts registered to another domain

3 −3 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (3)
line 641    fyber.com, 210647, DIRECT
             → domain in sellers.json: d3ljcwhtvchiz3.cloudfront.net  name in sellers.json: NODRIX GAMES PTE. LTD.
line 975    fyber.com,210647,DIRECT
             → domain in sellers.json: d3ljcwhtvchiz3.cloudfront.net  name in sellers.json: NODRIX GAMES PTE. LTD.
line 1025   unity.com, 1147741, DIRECT, 96cabb5fbdde37a7
             → domain in sellers.json: d3ljcwhtvchiz3.cloudfront.net  name in sellers.json: JoyCastle
info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.
info

Ad systems without a public sellers.json

386

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 386)
line 7      adcolony.com, 5d8cbf6671c93a42, RESELLER, 1ad675c9de6b5176
             → sellers_json: returns a web page, not a sellers.json file
line 9      openx.com, 540785403, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 12     pubnative.net, 1007170, RESELLER, d641df8625486a7b
             → sellers_json: HTTP 403 to automated requests
line 13     Verve.com, 15290, RESELLER, 0c8f5958fc2d6270
             → sellers_json: HTTP 403 to automated requests
line 16     loopme.com, 11303, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 27     gamaigroup.com, 423056, RESELLER
             → sellers_json: file is not valid JSON
line 29     loopme.com, 11303, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 30     loopme.com, 11424, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 33     openx.com, 540785403, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 34     openx.com, 559798512, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 41     pubnative.net, 1007501, RESELLER, d641df8625486a7b
             → sellers_json: HTTP 403 to automated requests
line 50     smartadserver.com, 3817, RESELLER
             → sellers_json: HTTP 404
line 66     appnexus.com, 10005, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403 to automated requests
line 73     openx.com, 540338069, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 74     rhythmone.com, 1605779867, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403 to automated requests
line 78     advertising.com, 28734, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 80     spotx.tv, 295535, RESELLER, 7842df1d2fe2db34
             → sellers_json: HTTP 403 to automated requests
line 82     pubnative.net, 1007485, RESELLER, d641df8625486a7b
             → sellers_json: HTTP 403 to automated requests
line 83     verve.com, 15503, RESELLER, 0c8f5958fc2d6270
             → sellers_json: HTTP 403 to automated requests
line 86     adcolony.com, 1efc6603710003ea, RESELLER, 1ad675c9de6b5176
             → sellers_json: returns a web page, not a sellers.json file
line 91     sabio.us, 100032, RESELLER, 96ed93aaa9795702
             → sellers_json: HTTP 404
line 94     spotx.tv, 234183, RESELLER, 7842df1d2fe2db34
             → sellers_json: HTTP 403 to automated requests
line 97     advertising.com, 28246, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 104    loopme.com, 11367, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 110    groundtruth.com, 107, RESELLER, 81cbf0a75a5e0e9a
             → sellers_json: HTTP 403 to automated requests
info

DIRECT accounts marked confidential

3

Buyers can't see who owns these accounts.

How to fixAsk the ad system to publish your seller entry with name and domain.
Evidence (3)
line 2      google.com, pub-1226124419170680, DIRECT, f08c47fec0942fa0
line 3      google.com, pub-1226124419170680, DIRECT, f08c47fec0942fa0
line 4      google.com, pub-5247623907330596, DIRECT, f08c47fec0942fa0

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