App Supply Index Monitor my app
iOS · NumLake Tech Limited

Kemo

Developer URL
https://www.numlake.com/
app-ads.txt
https://numlake.com/app-ads.txt · 200
Checked
Oct 7, 2026
C
65/100

342 lines · 306 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

1 −13 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (1) 
line 1      google.com, pub-9710615273138410, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 3 different companies
warning

Seller IDs not listed in the ad system's sellers.json

35 −9 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (25 of 35) 
line 44     adiiix.com, par-BE7E667E3339AD6BC7BA2887D6E7227A, RESELLER
             → sellers_json: https://adiiix.com/sellers.json
line 45     admanmedia.com, 2037, RESELLER
             → sellers_json: https://admanmedia.com/sellers.json
line 46     admanmedia.com, 2153, RESELLER
             → sellers_json: https://admanmedia.com/sellers.json
line 52     app-stock.com, 256917, RESELLER
             → sellers_json: https://app-stock.com/sellers.json
line 58     appnexus.com, 1354, RESELLER
             → sellers_json: https://appnexus.com/sellers.json
line 63     appnexus.com, 15980, RESELLER, f5ab79cb980f11d1
             → sellers_json: https://appnexus.com/sellers.json
line 65     appnexus.com, 17234, RESELLER
             → sellers_json: https://appnexus.com/sellers.json
line 76     blueseasx.com, 232670, RESELLER, 7998eac5087f6110
             → sellers_json: https://blueseasx.com/sellers.json
line 81     connekt.ai, 1732945743, RESELLER
             → sellers_json: https://connekt.ai/sellers.json
line 99     eskimi.com, 2020000545, RESELLER
             → sellers_json: https://eskimi.com/sellers.json
line 103    google.com, pub-3990748024667386, RESELLER, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 110    improvedigital.com, 2276, RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 144    loopme.com, 14009, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: https://loopme.com/sellers.json
line 145    loopme.com, 15629, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: https://loopme.com/sellers.json
line 163    openx.com, 540861995, RESELLER, 6a698e2ec38604c6
             → sellers_json: https://openx.com/sellers.json
line 164    openx.com, 540871654, RESELLER, 6a698e2ec38604c6
             → sellers_json: https://openx.com/sellers.json
line 186    pubmatic.com, 159668, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 220    risecodes.com, 6486c6155b231000010244b0, RESELLER
             → sellers_json: https://risecodes.com/sellers.json
line 246    rubiconproject.com, 26158, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 248    rubiconproject.com, 26270, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 251    rubiconproject.com, 26386, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 284    taurusx.com, 80029, RESELLER
             → sellers_json: https://taurusx.com/sellers.json
line 292    thunder-monetize.com, 5257091605, RESELLER
             → sellers_json: https://thunder-monetize.com/sellers.json
line 293    thunder-monetize.com, 8221217003, RESELLER
             → sellers_json: https://thunder-monetize.com/sellers.json
line 295    tradplusad.com, b3fca24bd11c1242, RESELLER
             → sellers_json: https://tradplusad.com/sellers.json
info

DIRECT accounts registered to another domain

1 −7 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (1) 
line 2      applovin.com, 165e4a7a6318a24c0ac18909c491d03d, DIRECT
             → domain in sellers.json: kement.cc  name in sellers.json: WIT ELECTRONICS LIMITED
info

app-ads.txt invalid HTTPS certificate

1 −3 pts

We could read the file, but strict systems may refuse it: buyers' crawlers that verify HTTPS certificates, or require HTTPS, may treat the app as having no app-ads.txt.

How to fixRenew or fix the HTTPS certificate on the developer domain (or enable HTTPS) so strict crawlers can read the file.
Evidence (1) 
url: https://numlake.com/app-ads.txt  issue: invalid HTTPS certificate
info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.
info

Duplicate lines

11 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (11) 
ad_system: media.net  seller_id: 8cu12aq1y  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158154  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 164532  relationship: RESELLER
ad_system: pubnative.net  seller_id: 1007501  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20050  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20744  relationship: RESELLER
ad_system: sharethrough.com  seller_id: bxzzb1br  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3817  relationship: RESELLER
ad_system: xandr.com  seller_id: 13799  relationship: RESELLER
ad_system: lacunads.com  seller_id: lcb555b3bc8667a09a  relationship: RESELLER
ad_system: ushareit.com  seller_id: lcb555b3bc8667a09a  relationship: RESELLER
info

Ad systems without a public sellers.json

9

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (9) 
line 5      gamaigroup.com, 423056, RESELLER
             → sellers_json: file is not valid JSON
line 37     yieldmo.com, 3591550211052216798, RESELLER, 6a92c77cfc3d2258
             → sellers_json: bot-check or captcha page (HTTP 202)
line 49     advertising.com, 82632, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 77     brightcom.com, 23120, RESELLER
             → sellers_json: bot-check or captcha page (HTTP 202)
line 147    lunamedia.io, 2fdb16a1-5025-4c41-9b17-e01e47ebc8b4, RESELLER, 524ecb396915caaf
             → sellers_json: bot-check or captcha page (HTTP 202)
line 157    onlinemediasolutions.com, 23120, RESELLER
             → sellers_json: bot-check or captcha page (HTTP 202)
line 254    sabio.us, 100092, RESELLER, 96ed93aaa9795702
             → sellers_json: HTTP 404
line 339    yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, RESELLER
             → sellers_json: HTTP 404
line 341    zetaglobal.net, 815, RESELLER
             → sellers_json: HTTP 404
info

DIRECT accounts marked confidential

1

Buyers can't see who owns these accounts.

How to fixAsk the ad system to publish your seller entry with name and domain.
Evidence (1) 
line 1      google.com, pub-9710615273138410, DIRECT, f08c47fec0942fa0

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