DIRECT lines inconsistent with public data
404 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 404)
line 36 openx.com, 539052954, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: The New York Times Company (via EB) domain in sellers.json: google.com
line 39 rubiconproject.com, 17470, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 41 pubmatic.com, 158573, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: New York Times (via EB) domain in sellers.json: google.com
line 46 Media.net, 8CU4XCJ1B, DIRECT #OB
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: NY Times (via OB) domain in sellers.json: google.com
line 53 triplelift.com, 746-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: The New York Times (via EB Network) domain in sellers.json: google.com
line 61 criteo.com, B-059025, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 19 different companies
line 62 themediagrid.com, RIX2M5, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 32 different companies
line 65 opera.com, pub9852117236224, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 26 different companies
line 226 videoshakers.tv, 58204917364298, DIRECT, 819580c2afa8a3aa
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 16 different companies name in sellers.json: Verve domain in sellers.json: pubnative.net
line 416 smartyads.com, 300126, DIRECT, fd2bde0ff2e62c5d
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: memob domain in sellers.json: memob.com
line 432 pubmatic.com, 159855, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com
line 434 inmobi.com, e05e4461515245fc8ca91510ed240025, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 8 different companies
line 443 opera.com, pub10670009733120, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 6 different companies
line 445 rubiconproject.com, 22884, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 44 different companies name in sellers.json: Google domain in sellers.json: google.com
line 484 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 37 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 494 inmobi.com, cb6a6239dfec478f818c1ffca00ca440, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 46 different companies
line 517 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 31 different companies
line 585 opera.com, pub11330246048832, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 18 different companies
line 611 mintegral.com, 44977, DIRECT, 0aeed750c80d6423
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Crackler Developer domain in sellers.json: crackle.co.in
line 629 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 630 themediagrid.com, ng9stc, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 54 different companies name in sellers.json: ADLOGIC TECHNOLOGY PTE. LTD domain in sellers.json: mintegral.com
line 676 onetag.com, 8c85507deac979a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 30 different companies name in sellers.json: Axis Corp Ltd. domain in sellers.json: axis-marketplace.com
line 684 opera.com, pub12108925371520, DIRECT, 55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 28 different companies name in sellers.json: Axis-Marketplace domain in sellers.json: axis-marketplace.com
line 701 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 757 nexverse.ai, 24138, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Crackle Technologies Pte Ltd domain in sellers.json: ctech.works