DIRECT lines inconsistent with public data
38 −17 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 38)
line 1 google.com, pub-3940256099942544, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 14 33across.com, 0015a00003DKg9ZAAT, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: BetweenX domain in sellers.json: betweendigital.com
line 22 adriver.ru, 1009202, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 29 algorix.co, 60337, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 39 betweendigital.com, 44229, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: MGL MY.COM (CYPRUS) LIMITED domain in sellers.json: my.com
line 41 betweendigital.com, 46880, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 48 bigo.sg, 880, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies
line 69 ignitemediatech.com, pub_63615, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Game Maker Ltd. domain in sellers.json: gmaker.top
line 88 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 89 mangomob.net, 5000671969, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: betweendigital domain in sellers.json: betweendigital.com
line 92 mediasniper.ru, 273000370, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 108 orbrx.ai, 8000869124, DIRECT
→ observed: the same account is marked DIRECT by 10 different companies
line 162 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 216 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 246 pubmatic.com, 160832, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Hangzhou Inshot Tech Co.,Ltd (via EB) domain in sellers.json: google.com
line 521 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 525 pubmatic.com, 159856, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 22 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com
line 536 zeststack.com, 396, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: kprofiles.com domain in sellers.json: kprofiles.com
line 548 onetag.com, 72b20ec05ea6e86, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 590 airnowmedia.com, ANM013, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 593 betweendigital.com, 44197, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Estetik Yayincilik AS domain in sellers.json: www.sozcu.com.tr
line 813 xandr.com,12745,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 10 different companies
line 844 soloway.ru, 2791629, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 1508 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 1558 opera.com, pub8625217480640, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 10 different companies