DIRECT lines inconsistent with public data
344 −22 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 344)
line 9 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 22 inmobi.com, cb6a6239dfec478f818c1ffca00ca440, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 45 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 189 opera.com,pub11330246048832,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 17 different companies
line 197 sabio.us,100092,direct,96ed93aaa9795702
→ observed: the same account is marked DIRECT by 11 different companies
line 212 google.com, pub-5917327808416348, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Muhamad domain in sellers.json: howtobuyxmr.com
line 218 Media.net, 8CU42SA73, DIRECT
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Modoro360 domain in sellers.json: one.co.il
line 219 onetag.com, 61d88450bdb25bc-OB, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 28 different companies name in sellers.json: Greeter Holdings LTD Adipolo (via OB) domain in sellers.json: google.com
line 220 onetag.com, 61d88450bdb25bc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Greeter Holdings LTD Adipolo domain in sellers.json: adipolo.com
line 222 google.com, pub-2233829666677759, DIRECT, f08c47fec0942fa0 #22851338855
→ observed: the same account is marked DIRECT by 8 different companies
line 223 google.com, pub-2085247160344713, DIRECT, f08c47fec0942fa0 #22857685198
→ observed: the same account is marked DIRECT by 8 different companies
line 224 google.com, pub-5917327808416348, DIRECT, f08c47fec0942fa0 #22754772218
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Muhamad domain in sellers.json: howtobuyxmr.com
line 234 Media.net, 8CU4FR18I, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Burny Games domain in sellers.json: burny.games
line 238 lijit.com, 555137, DIRECT, fafdf38b16bf6b2b #SOVRN
→ observed: the same account is marked DIRECT by 8 different companies
line 239 lijit.com, 555140, DIRECT, fafdf38b16bf6b2b #SOVRN
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies name in sellers.json: ONE domain in sellers.json: one.co.il
line 240 adyoulike.com, 0ea8ad779bbc631cae3be37fb39d790d, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Adipolo domain in sellers.json: adipolo.com
line 241 adyoulike.com, ae261014a4a3351ddf56658ca673135e, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Positivemobile domain in sellers.json: positivemobile.co.il
line 242 themediagrid.com, 4WPRHV, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 35 different companies name in sellers.json: MonetizeGo - App - custom S2S oRTB domain in sellers.json: omgstudios.com
line 245 pubmatic.com, 163009, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 8 different companies
line 254 spotim.market, 0ea8ad779bbc631cae3be37fb39d790d, DIRECT, 077e5f709d15bdbb
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Adipolo domain in sellers.json: adipolo.com
line 266 nativo.com, 5740, DIRECT, 59521ca7cc5e9fee
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Spot.IM Inc. domain in sellers.json: spotim.market
line 278 inmobi.com, 8553511ff9e24ce2b1f5d98addcc3340, DIRECT, 83e75a7ae333ca9
→ observed: the same account is marked DIRECT by 10 different companies
line 279 Media.net, 8CU4FR18I, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Burny Games domain in sellers.json: burny.games
line 280 nextmillennium.io, 17104, DIRECT, 65bd090fa4a1e3d6
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: Adipolo domain in sellers.json: thewanderingpen.org
line 281 admagnetix.io, 202088, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Adipolo domain in sellers.json: thewanderingpen.org