DIRECT lines inconsistent with public data
11 −10 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (11)
line 139 themediagrid.com, FWN84J, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 77 different companies name in sellers.json: Start.io Inc domain in sellers.json: start.io
line 173 pubmatic.com,165963,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Sliide (via EB) domain in sellers.json: google.com
line 254 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 255 smaato.com, 1100059474, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: EB DFP - Sliide (pub-2964924015572549) domain in sellers.json: google.com
line 288 Media.net, 8CU348TM8, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Plus44Holdings Ltd (via OB) domain in sellers.json: google.com
line 294 google.com,pub-3940256099942544,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 39 different companies
line 295 google.com,pub-3990748024667386,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 296 google.com,pub-4236520483129668,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 17 different companies
line 298 google.com,pub-8428973207370809,direct,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 17 different companies name in sellers.json: START IO INC domain in sellers.json: start.io
line 1190 insticator.com, a6df4602-9b73-4107-b9e4-25483965d353, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 51 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1191 oko.uk,a6df4602-9b73-4107-b9e4-25483965d353,DIRECT
→ observed: the same account is marked DIRECT by 51 different companies